As Oral Care Marketing & Professional Marketing Lead, at Unilever Indonesia, Distya leads the Oral Care business, campaign and innovation as well as establishing partnership with doctors and dentist organization across Indonesia. She has experience across marketing and consumer and market insight spanning from Home Care, Foods & Beverages, Ice Cream, Hair Care to recently Oral Care category.
Since Oral Care has been rooted for the purpose activities, she leads the utilization of AI in encouraging Indonesian youths to speak up for their love, debunking the issue of age gap, ethnical and social status difference with Closeup, with relevant avatar and key message. She will also heighten the importance of oral health self-check powered by AI in the upcoming campaign.