With over 20 years of experience in digital strategy, AI-driven initiatives, and media operations, Pedro has consistently delivered innovative solutions that drive business growth. At Mindshare, Pedro led Unilever’s digital strategy and governance, resulting in award-winning digital products and the transformation of media planning across the APAC region.

Passionate about technology and creativity, Pedro has successfully pioneered AI-driven media projects and championed regional digital media partnerships. Known for inspiring teams, fostering collaboration, and delivering consumer-centric digital brand experiences, Pedro excels in bridging gaps between industry stakeholders and aligning media efforts to create cohesive, actionable, and results-driven media deployments.