Ms. Shi Lan is the founder and CEO of cocafe. Cocafe is the first Web3.0 marketing service provider for most MNCs in China and the leading 3D digital assets producer in e-commerce. It utilizes proprietary 3D, AR, Web3, and other digital technologies, along with generative AI capabilities, to provide one-stop services from digital asset content production and technology development to digital marketing.

Shi Lan has extensive experience in cutting-edge technology, digital marketing, and art collection. She is a board member of the MIT Sloan School of Management, founder of Y-CITY, chairman of the Xinjiang Hetian Jade Museum, and has served as a judge for the Forbes China 30 Under 30 List and the MIT International Innovation Competition.

She is a thought leader on digital technology and innovation with deep experience in China. She has also held a variety of senior positions as a Partner at Cybernaut Investment, a senior advisor to Christie's, an entrepreneur, and strategic advisor to multinational corporations and start-ups. In all these roles, she has taken initiatives from inception of the vision to execution.

She is the organizer of the "Global Blockchain and Digital Economy Leadership Course" and a key initiator of the World Interchain Forum in Davos and the Davos Digital Summit. She had served as the Chairman of the MIT Education Committee in China and the President of the MIT Club of Shanghai.

She is a Chartered Financial Analyst (CFA), holds a bachelor's degree from Fudan University, and a master's degree in engineering from MIT. Lan is a Fellow of the Aspen China Fellowship Program and a member of the Aspen Global Leadership Network.