Tu has been working in Marketing for FMCG since 2010 & she believes that Purposeful Marketing comes from being a truly Positive Empathizer towards consumers’ lives & staying a non-stop Progressive Achiever in her quest for new innovative solutions to support them towards a better life. 

She would love to share her work experiences as a “Tasty” journey with meaningful missions as both brand builder & developer in Vietnam & SEA region: from “Unlock the Power of Mealtimes” (Knorr) at Unilever Vietnam & Asia to “Sharing Smiles” (La-Vache-Qui-rit – The-Laughing-Cow cheese) at Bel ASEAN, then joined Nestle to build “Sustained Energy For Champions” (MILO) & “Strength for Strong Generation” (NESTLE BEAR BRAND). 

Since 2022, Tu has been Chief Marketing Officer at LaVie (Nestle Water) where she leads the Craft of New Brand Mission & Ecosystems: “Positive Nature Regenerates Consumers’ Loud Life”, Disruptive Innovations & Digitalization that brought various meaningful impacts to brand & business: Transformation from challenger brand to the significant leader in brand power; Business growth exceeds market norms in consecutive years & Achieved more than 19 awards from national, regional & global level, both internal & external organization like Nestle Vietnam & Global, MMA Vietnam, APAC & Global, FMCG Asia etc.