I’ve spent over a decade immersed in the digital marketing ecosystem, with extensive experience spanning media, ad tech, brand, and creative agency environments. My journey includes leading roles at companies like HP Inc., where I’ve driven programmatic buying strategies across the APAC region, managed cross-functional teams, and forged strategic partnerships that have fueled business growth.

My diverse background has equipped me with a unique perspective on the digital landscape. I’ve been at the forefront of implementing innovative solutions in media, from AI-driven buying and sustainability measurement to brand safety and OTT/CTV initiatives. Whether working within an ad tech framework, shaping brand strategy, or collaborating with agencies, I’ve consistently pushed the boundaries to stay ahead of industry trends. This breadth of experience fuels my passion for advancing the digital marketing field and delivering impactful results.