Dr. Soumik Parida brings over 18 years of expertise in communication and design, spanning academia, government, start-ups, NGOs, and advertising agencies. He holds a PhD from The University of Southampton (UK) and is a Senior Fellow with the Higher Education Academy (SFHEA). He is also part of RMIT AI Community of practice.
He is an award-winning academic who is heading the Advertising stream at the School of Commmunication and Design (RMIT University Vietnam). As an experienced academic in the creative industry, Dr. Soumik Parida is dedicated to empowering students and colleagues while fostering an inclusive environment. His commitment to excellence and continuous improvement drives him to innovate, collaborate, and respond to both academic and industry needs.
Dr. Parida also explores the ethical use of AI in education, ensuring that technology is leveraged responsibly to support student development. His involvement in curriculum development includes utilizing AI tools to align course content with industry trends and job market demands, thus preparing students for future careers. Additionally, he employs AI-driven strategies to boost student engagement and retention, creating a more dynamic and supportive learning environment.
With a research focus on Nation Branding, Soft Culture, Sustainability, and Intercultural Higher Education, Dr. Parida has contributed significantly to both academic and practical fields. His international experience, including work in India, China, the United Kingdom, and Vietnam, enriches his perspective and teaching methods.
Dr. Parida is dedicated to mentoring students, encouraging them to participate in creative competitions at both national and international levels. His commitment to fostering talent and creativity is evident in his efforts to prepare students for the evolving challenges of the communication and design industries.