ACT: Apply strategic growth frameworks and embrace premiumisation to elevate brand value.
ACCELERATE: Advance CX maturity, harness AI, and streamline distribution to unlock growth.
ADVANCE: Plug growth leaks, embed curiosity into culture, and build future-ready skills & systems for sustained impact.
Video marketing has become the backbone of modern-age brand building. This session will explore key trends in the video advertising landscape and how free ad-supported video streaming is bringing together premium content, extensive reach, and new-age ad-tech to elevate advertising experiences.
AI is transforming the path from brand awareness to in-store action. While consumers form associations with brands, their experience of getting to know the brands takes place through local interfaces. And with the advent of advanced capabilities such as AI, this consumer journey has evolved in dynamic ways. This conversation will offer insights into the usage of AI towards driving footfall, optimizing local marketing efforts, personalizing customer experiences at scale, and achieving strategic business objectives.
This session will spotlight how CTV is emerging as a high-growth, high-impact medium - offering the scale of traditional TV with the targeting and measurability of digital.
Amid shifting consumer behaviour, this session will highlight how Google and YouTube enable brands to connect with consumers across searching, streaming, scrolling, and shopping. It will also cover how Google AI empowers brands to navigate through complex consumer journeys, automate and optimize advertising campaigns for better impact.
This session will explore how retail media networks are transforming from pure performance platforms to sophisticated marketing ecosystems. The session unveils how brands can leverage rich first-party shopping data to inform strategic business decisions and product innovation. Industry leaders will discuss the emergence of upper-funnel advertising formats that enable brand storytelling, and how unified measurement frameworks are finally connecting awareness to purchase. Discover how retail media's full-funnel capabilities are delivering unprecedented insights into consumer behavior, enabling precise attribution, and creating new opportunities for brands to engage shoppers across their entire journey.
This power-packed panel dives into how brands, platforms, and technology leaders are building inclusive AI-driven solutions that empower rural India. From voice-first GPT-level engines that work without screens, to on-ground innovations by FMCG giants, the session showcases how AI can bridge access, scale impact, and fuel long-term growth for Bharat. Expect real stories, bold ideas, and a live unveiling of a breakthrough AI platform designed for every voice in India.
*An Invite Only Roundtable
