Research Whitepaper: MTA is Dead, Long Live MTA

Related Content

Document

Jun 13, 2024
Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
Document

Jun 4, 2024
State of Attribution 2024 - 8th Annual Marketer Benchmark Report

Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
Document

Sep 22, 2025
The Quick Commerce Playbook

The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
Document

Oct 1, 2025
Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Document

Jan 26, 2024
Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Document

Jan 30, 2024
State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150…
Document

Jan 30, 2024
A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches …
Document

Feb 21, 2024
D2C Advantage X Toolkit: Guide to Maximize ROI of D2C ECommerce Investments

Kickstart your journey to eCommerce excellence with the 'D2C Advantage X Toolkit' report, a collaborative effort by MMA Global India & Publicis…
Document

Mar 1, 2024
[Indonesia] State of AI in Marketing

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic…
Document

Jan 26, 2024
AI Essentials - A Guide to Understanding and Applying AI for Marketers

A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on…
Document

Apr 15, 2024
Aligning Engagement Metrics in Advertising

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize…
Document

May 10, 2024
Download the 2024 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…

Research Whitepaper: MTA is Dead, Long Live MTA

Related Content

Document

Debunking the Short and Long-Term Myth of Marketing

Document

State of Attribution 2024 - 8th Annual Marketer Benchmark Report

Document

The Quick Commerce Playbook

Document

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Document

Is it Real AI?

Document

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

Document

A new model for optimal advertising impression allocation across consumer segments

Document

D2C Advantage X Toolkit: Guide to Maximize ROI of D2C ECommerce Investments

Document

[Indonesia] State of AI in Marketing

Document

AI Essentials - A Guide to Understanding and Applying AI for Marketers

Document

Aligning Engagement Metrics in Advertising

Document

Download the 2024 Official SMARTIES Submission Guide

Get News from the Alliance

Who We Are

What We Do

How to Engage

More

Join the Alliance