Brand: Route 66 Harley-Davidson
Agency: 7 Media Group
Campaign/program name: 12 Days of Christmas
Duration: December 12 – 24, 2011
Objective: Route 66 Harley-Davidson wanted to maintain its visibility with current customers and add new customers and revenue through a holiday promotion.
Strategy: The goal for 7 Media Group’s services for Route 66 Harley-Davidson was to promote products and increase sales to existing and new members of their mobile club.