March 20, 2012
In the fall of 2011, Stage Stores, a national and regional retailer with over 800 stores in 42 states, embarked on a bold new approach to the Back-to-School season with a mobile marketing campaign aimed at Mom shoppers, 60 percent of whom own a smartphone. SoundBite Communications was chosen to create an express consent framework that would meet the retailer’s mobile strategy objectives and work within a multi-channel marketing environment.
