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Just published on Think with Google - The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.

Singapore, February 10, 2014 – InMobi, the world’s largest independent mobile advertising network, today unveiled multiple advanced video ad formats designed to create an interactive and immersive ad experience for consumers.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile win Super REGGIE Award

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art.

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To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic &
SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.
 
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Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).
 
 
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Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.
 
 
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Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.

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Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was 
to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.

 

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inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association.

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