What is NEXT in marketing? 

Marketing is evolving at a rapid pace, aided by technological adoption.

This year, at SMARTIES NEXT! CONFERENCE RIYADH - CREATIVITY REDEFINED, we will once again learn about the future of marketing as well as celebrate and reward MENA's most effective modern marketing.

Join us at SMARTIES NEXT! CONFERENCE RIYADH - CREATIVITY REDEFINED at Hyatt Regency Riyadh Olaya to hear about what is NEXT in marketing from international and local major brands, marketing technology companies, advertising, and media agencies along with many prominent industry leaders.

BRIEF AGENDA (Click for detailed agenda)

9:00     9:50     Connect Over Breakfast: Fuel Your Day and Connections     

9:50     10:00   Welcoming Remarks

10:00   10:20   NEXT! in Gaming: Winning Formulas: The Role of Data Science in Gaming Industry

10:20   10:40   NEXT! in E-Commerce: The Future Horizon of E-Commerce

10:40   11:00   Unlocking NEXT!-GEN Measurement: Combining Incrementality and Predictive Analytics

11:10   11:30   Coffee Break  

11:30   11:50   NEXT! in Marketing: Future of Marketing with AI

11:50   12:05   NEXT! in Content Marketing: Connecting With Communities? Language Comes First! Part 1

12:05   12:25   NEXT! in Content Marketing: Connecting With Communities? Language Comes First! Part 2

12:25   12:45   NEXT! In AI for Marketeers: Maximizing Efficiency through the Power of AI-Driven Marketing

12:45   12:50   Closing Remarks

12:50   14:00   Savor & Connect: A Gourmet Networking Lunch Experience