As the General Manager at UM KSA, Ziad overseeS the strategic direction and operational excellence of one of the largest media and marketing agencies in the Middle East and North Africa region. With over 18 years of experience in the industry, he has a proven track record in leading agency teams & delivering integrated multimedia solutions that drive business growth for blue chip regional and global brands. Ziad’s core competencies include team leadership, business development, commercial acumen, & marketing communications. He leverages data and insights to identify organizational goals and develops impactful customer experiences. In additional, he is passionate about creating innovative and creative campaigns that resonate with diverse audiences and markets.