Roy Succar is a media sales strategist and consultant with over 13 years of MENA-region experience in the advertising, entertainment and e-commerce industry. Developing integrated media solutions for key clients has always been at the core of Roy’s role, successfully growing the company’s ad sales and revenues from one end, and delivering on the client’s needs and objectives on the other. He started his career with offline media outlets, JC Decaux for outdoor advertising, then Choueiri Group for MBC ad sales business in Saudi Arabia. With the ever changing market dynamics and the growth of digital media along with e-commerce, a move was indispensable and today with ArabyAds, Roy is advocating the importance of e-commerce and performance marketing in today’s media world.