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ROI

Attribution
Data
ROI

Dr. Peter Fader - The Great Debate Slides

Released: 
July, 2020
Education Section: 
Perspectives
Attribution
Privacy
ROI

MMA MATT Future of MTA Data Identifiers Fireside Chat

Released: 
July, 2020
Education Section: 
Perspectives
Data
ROI

Infographic: The State of Data in Marketing

Released: 
June, 2020
File Size: 
332 KB
Education Section: 
Benchmark Studies
Members Only
Attribution
ROI

The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Significantly Improve ROAS

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For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that digital advertisements are most effective right before a consumer is about to buy a product.

Joel Rubinson, MMA’s attribution SME & former Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant partnered to test this theory against three ad campaigns for three popular CPG brands.

Key Findings:

Released: 
March, 2020
Education Section: 
Research
Members Only
Creative Effectiveness
ROI
Social Media

Deck: Mobile ads are processed in the blink of an eye - do you have your First Second Strategy?

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Released: 
May, 2019
Customer Lifecycle
Data
Location
ROI

A Master Class on Cost Per Visit from GroundTruth and the MMA

Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.

That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.

Released: 
March, 2018
Members Only
Attribution
ROI

A SMoX Cross-Marketing Attribution Report

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Released: 
March, 2017
File Size: 
1.2 MB
Education Section: 
Archive
SMoX: Making Marketing Work Harder with Mobile
Attribution
ROI

SMoX: Making Marketing Work Harder with Mobile

With the ever-increasing pressure on marketers to achieve increased profitable growth and a laser focus on their bottom line, the need to understand the impact of their marketing and which part delivers the highest ROI is critical. At the same time, as mobile investment is increasing at the fastest rate of any media, there is an urgency to understand the ROI specific to mobile marketing. There is a need to understand the way in which advertising tactics work similarly or differently from other advertising in other media.

Released: 
March, 2015
File Size: 
471 KB
Education Section: 
Archive