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The March edition of The State of Mobile Advertising report highlights the top 10 Android devices winning majority of Android ad dollars, along with impression breakdown by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Key Highlights:

• Samsung is looking unstoppable next to fellow Android devices, representing 68.2% of all Android impressions in March.

• iPad devices took share away from iPhone devices this month, accounting for 19.7% share of impressions, up from 17.2% last month.

• This month, we see Books apps slide into the coveted #3 spot with 4.5% share.

• Smartphone users were much busier during the work week in March, but compensated for the decrease on the weekends, where app usage spiked as high as 17.2%.

• The iPad, Kindle Fire, and Samsung Galaxy Tab lost impression shares to the iPad Mini in March.

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The February edition of The State of Mobile Advertising report highlights the top 3 devices in the U.S., Asia and Europe as well as impression break down by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Key Highlights:

• iOS devices accounted for 8 out of every 10 devices, by impression.

• Advertiser demand remains consistent with iOS, garnering more than 60% of impressions for the past 6 months.

• Games and Entertainment apps continue to lead in impression share, with 47.8% and 24.3% respectively.

• Weekends saw the highest levels of app usage, with Sundays accounting for 15.7% of all impressions served.

• iPads are dominating tablet usage; Android tablets only make up a fraction of impressions at 0.7%

• Despite a lower share of impressions, Android users are more likely to interact with ads; Android saw nearly a 50% higher CTR than iOS in February.