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Helping Brands Deliver in A Mobile-First World: Interview with PIVMO's Scott Schmidt

The mobile industry has grown at a staggering pace since you’ve been in the industry. How have you noticed the conversations around mobile shifting and maturing during this growth?

Big Mobile announces exclusive partnership with Future across APAC

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Singapore March 19th, 2014  - Big Mobile has announced an exclusive strategic partnership with international media group Future, with 17 category leading titles including TechRadar, T3, PC Gamer, CyclingNews, and MusicRadar.

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Rocket Fuel Unveils Next Generation Mobile Advertising Suite to Help Advertisers Deliver Real Results from Mobile

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Rocket Fuel Unveils Next Generation Mobile Advertising Suite to Help Advertisers Deliver Real Results from Mobile 

Big Data, Artificial Intelligence-Focused Technology Powers Mobile ROI for Over 200 Customers, Launches with 27 Ecosystem Partners

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Mobclix | Find Your App's Ad Strategy

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Crash Course in App Monetization

 

Velti | The State of Mobile Advertising – March 2013

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The March edition of The State of Mobile Advertising report highlights the top 10 Android devices winning majority of Android ad dollars, along with impression breakdown by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Key Highlights:

• Samsung is looking unstoppable next to fellow Android devices, representing 68.2% of all Android impressions in March.

• iPad devices took share away from iPhone devices this month, accounting for 19.7% share of impressions, up from 17.2% last month.

• This month, we see Books apps slide into the coveted #3 spot with 4.5% share.

• Smartphone users were much busier during the work week in March, but compensated for the decrease on the weekends, where app usage spiked as high as 17.2%.

• The iPad, Kindle Fire, and Samsung Galaxy Tab lost impression shares to the iPad Mini in March.

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Velti | The State of Mobile Advertising – February 2013

Download here.

 

The February edition of The State of Mobile Advertising report highlights the top 3 devices in the U.S., Asia and Europe as well as impression break down by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

 

Key Highlights:

• iOS devices accounted for 8 out of every 10 devices, by impression.

• Advertiser demand remains consistent with iOS, garnering more than 60% of impressions for the past 6 months.

• Games and Entertainment apps continue to lead in impression share, with 47.8% and 24.3% respectively.

• Weekends saw the highest levels of app usage, with Sundays accounting for 15.7% of all impressions served.

• iPads are dominating tablet usage; Android tablets only make up a fraction of impressions at 0.7%

• Despite a lower share of impressions, Android users are more likely to interact with ads; Android saw nearly a 50% higher CTR than iOS in February.

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DMG Launches Traffiliate for Mobile with Enhanced Targeting and Post Click Optimization

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New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI.

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