mobile targeting | MMA

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting

Submitter's Company: 
JUICE Mobile
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JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

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A Completely Different Beacon Case Study

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Submitter's Company: 
Reveal Mobile

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a very distinct source of data from which we build mobile audience profiles. As mobile devices bump into known beacons, we understand an app audience's real-world behaviors and interests.

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The ultimate guide to understanding: Mobile app marketing analytics

When it comes to mobile analytics, it all begins with knowing and selecting the best tracking solution. Analytics is the key driver in optimizing mobile marketing campaigns and reaching KPIs.

Trademob understands that this is a very complex landscape so they’ve broken everything down in their white paper, The Ultimate Guide to Understanding Mobile App Marketing Analytics. We created the most comprehensive guide available to shed light on what is the backbone of mobile advertising.

Tracking Technologies

Apple and Mozilla: A Cause for Celebration

AdTruth Emerges as Global Leader for Audience Recognition Technology with More Than 100 Billion Impressions Monthly Now Recognizing 500 Million Devices Anonymously

Yahoo! JAPAN and AdTruth Announce Strategic Partnership

 

AdTruth Wave 3 Workgroup - Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

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Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 Join us, and select exchange partners at a pre-MWC Workgroup Session

Register Today: 24 February 2013 at 2-6pm in Barcelona, Spain 


 

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