mobile targeting | MMA
  2. mobile targeting

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting

KK
Submitted by Katie Knopp on Tue, 06/27/2017 - 16:57
Submitter's Company: 
JUICE Mobile
Thumbnail: 

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

English
Content Tags: 
targeting
mobile targeting
mobile advertising
News Type: 
Member Press Release

A Completely Different Beacon Case Study

MD
Submitted by Matthew Davis on Mon, 11/09/2015 - 14:10
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
Reveal Mobile

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a very distinct source of data from which we build mobile audience profiles. As mobile devices bump into known beacons, we understand an app audience's real-world behaviors and interests.

Teaser Image: 
PDF(s): 
PDF icon stealz_beacon_case_study.pdf
Case Study Type(s): 
Retail
Content Tags: 
iBeacon
beacons
mobile audience
mobile targeting
Retargeting
location targeting
mobile advertising
Topics: 
beacons
mobile advertising
ibeacon
mobile audience
mobile targeting
retargeting
location targeting

The ultimate guide to understanding: Mobile app marketing analytics

When it comes to mobile analytics, it all begins with knowing and selecting the best tracking solution. Analytics is the key driver in optimizing mobile marketing campaigns and reaching KPIs.

Trademob understands that this is a very complex landscape so they’ve broken everything down in their white paper, The Ultimate Guide to Understanding Mobile App Marketing Analytics. We created the most comprehensive guide available to shed light on what is the backbone of mobile advertising.

PDF(s): 
PDF icon Trademob Analytics Paper.pdf
Content Tags: 
IOS
android
mobile tracking
mobile analytics
mobile targeting
Tracking Technologies

Apple and Mozilla: A Cause for Celebration

View Article

AdTruth Emerges as Global Leader for Audience Recognition Technology with More Than 100 Billion Impressions Monthly Now Recognizing 500 Million Devices Anonymously

View Article

Yahoo! JAPAN and AdTruth Announce Strategic Partnership

 

View Article

AdTruth Wave 3 Workgroup - Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

Meredith Orr's picture
Submitted by Meredith Orr on Fri, 02/01/2013 - 16:27
Thumbnail: 

 

Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 Join us, and select exchange partners at a pre-MWC Workgroup Session

Register Today: 24 February 2013 at 2-6pm in Barcelona, Spain 


 

Undefined
Content Tags: 
mobile
Mobile marketing
Device Recognition
adtruth
mobile web
mobile app
openx
mobile exchange
ad exchange
mobile world congress
mwc
mobile targeting
barcelona
News Type: 
Member Press Release