MMA Smarties Business Impact Index - Rankings | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings

Business Impact Index

Top Advertisers

Sub-Saharan Africa 2025

Top 10 ranking

Points by company

Full results

Rank Advertiser Region Points
1 Unilever Africa 308.4
2 Shoprite Holdings Africa 204.2
3 Yum! Brands Africa 188.3
4 Pepkor Africa 180.2
5 Tiger Brands Africa 176.2
6 Standard Bank Group Africa 153.2
7 The Foschini Group Africa 104.1
8 Pernod Ricard Africa 88.1
9 Pick n Pay Africa 80.1
10 Absa Group Africa 60.1
11 Anheuser-Busch InBev Africa 57.1
12 MultiChoice Africa 56.1
12 The Beverage Company Africa 56.1
14 PepsiCo Africa 48.1
14 Vodafone Africa 48.1
14 Volkswagen Group Africa 48.1
17 Nedbank Group Africa 44.0
18 Capricorn Group Africa 40.1
18 Naspers Africa 40.1
18 Procter & Gamble Africa 40.1
18 Toyota Motor Corporation Africa 40.1
22 Mondelez International Africa 40.0
23 Kenvue Africa 36.1
24 Beiersdorf Africa 32.0
24 STADIO Holdings Africa 32.0
24 The Coca-Cola Company Africa 32.0
27 Reach for a Dream Africa 28.0
27 Suzuki Africa 28.0
29 Estee Lauder Companies Africa 24.0
29 Heineken Africa 24.0
29 L'Oréal Africa 24.0
29 Reckitt Africa 24.0
33 Canal+ S.A. Africa 20.0
33 KAP Limited Africa 20.0
35 BP Africa 16.0
35 Budget Insurance Africa 16.0
35 Clicks Group Africa 16.0
35 Himalaya Global Holdings Africa 16.0
35 Hollard Africa 16.0
35 Isuzu Africa 16.0
35 Nando's Africa 16.0
42 Government of South Africa Africa 12.0
43 McDonald's Africa 8.0
43 Old Mutual Africa 8.0
43 Phoenix Beverages Africa 8.0
46 MiWay Africa 5.0
47 Bayer Group Africa 4.0
47 Famous Brands Africa 4.0
47 Telesure Africa 4.0
47 Tongaat Hulett Africa 4.0
47 Woolworths Holdings Limited Africa 4.0