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Presenting The Smarties EMEA 2018 Winners

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Say it with sky

EMEA Best In Show

Sky Deutschland Fernsehen and SERVICEPLAN / MEDIAPLUS GERMANY for

Say it with sky

Credits

Alex Schill, Chief Creative Officer, SERVICEPLAN GROUP
Matthias Harbeck, Managing Creative Director, Germany, SERVICEPLAN GERMANY
Till Hohmann, Managing Creative Director, SERVICEPLAN GERMANY
Florian Stauss, Managing Director, SERVICEPLAN GERMANY
Sandra Loibl, Executive Creative Director, SERVICEPLAN GERMANY
Dr. Sebastian Wolf, Senior Copywriter, SERVICEPLAN GERMANY
Franziska Stroehle, Art Director, SERVICEPLAN GERMANY
Julius Emde, Junior Art Director, SERVICEPLAN
Julia Girschikofsky, Creative Intern, SERVICEPLAN
Florian Lanzinger, Creative Intern, SERVICEPLAN
Max Sellers, Junior Copywriter, SERVICEPLAN
Hendrik Sommerfeld, Senior Motion Designer, Designstube
Lisa RoÃÃ,Ÿmueller, Account Manager, SERVICEPLAN GERMANY
Andreas Precht, Future Commerce Evangelist, hmmh
Heino Niemann, Head of Systemadministration, hmmh
Cornelius Bruemmer, Software Architect, hmmh
Gerrit Menzel, Solution Architect, hmmh
Niklas Brandt, Software Engineer, hmmh
Lorian Weiner, Digital Manager, hmmh
Sarah Kukute, Content Manager, hmmh
Oscar Meixner, Audio Engineer, Hastings Music
Dennis Gunske, Producer, Hastings Music
Nicolas Winkelmann, Creative Direction, upljft
Toby Schroeder, Creative Direction Copy, upljft
Johanna Zmija, Unit Director Advertising Services/Media, upljft
Tadvir Benipal, Account Manager Digital, upljft
Rim Teferi, Junior Social Media Manager, upljft
Tom Albrecht, Composer, tro
Niko Floss, Composer, tro
Franziska Poettger, Junior Motion Design, upljft
Philipp Zimmermann, Audio Post Production, tro

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Amarula #NameThemSaveThem

EMEA Jury Special Award

Amarula and Liquorice and FCB for

Amarula #NameThemSaveThem

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Marketing Objective

EMEA – Brand Awareness

Gold Winner

Say it with sky
Sky Deutschland Fernsehen and SERVICEPLAN / MEDIAPLUS GERMANY for

Say it with sky

Watch Video | Credits

Silver Winner

Automated Hero-Trailers
BMW and SERVICEPLAN GROUP / MEDIAPLUS, Germany for

Automated Hero-Trailers

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Bronze Winner

Vodafone Skip (Hack) the Ad
Vodafone Turkey and Mindshare / Mindshare Turkey for

Vodafone Skip (Hack) the Ad

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Marketing Objective

EMEA – Lead Generation / Direct Response / Conversions

Gold Winner

Megane Sedan Test Drive
Renault Turkey and Wavemaker Turkey for

Megane Sedan Test Drive

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Silver Winner

Smart Cross-Channel Targeting for SME Segment
AKBANK and HYPE / AKBANK for

Smart Cross-Channel Targeting for SME Segment

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Bronze Winner

Kia Lead Generation System
KIA and Havas Media for

Kia Lead Generation System

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Bronze Winner

Akbank - "They tweet, we listen”
Akbank and Hype for

Akbank - "They tweet, we listen”

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Marketing Objective

EMEA – Product / Services Launch

Gold Winner

A Close Look at The Fastest Growing Finance App
AKBANK and HYPE / AKBANK for

A Close Look at The Fastest Growing Finance App

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Silver Winner

Vodafone Red Fi Sponsorship
Vodafone Turkey and Mindshare Turkey / Y&R / Mindshare Turkey for

Vodafone Red Fi Sponsorship

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Bronze Winner

Lineage 2: Revolution
Netmarble Turkey and Voden Leo Burnett for

Lineage 2: Revolution

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Marketing Objective

EMEA – Promotion

Gold Winner

Azishe
Shield and Gorilla for

Azishe

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Silver Winner

Shoprite_Checkers Win a Car
Shoprite and Yonder Media for

Shoprite_Checkers Win a Car

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Bronze Winner

Be The Next Champion
Shield and Gorilla for

Be The Next Champion

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Marketing Objective

EMEA – Relationship Building / CRM

Gold Winner

Knorr Whatsfordinner Leave No Food Behind
Knorr and Digitas Liquorice for

Knorr Whatsfordinner Leave No Food Behind

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Marketing Objective

EMEA – Social Impact / Not for Profit

Gold Winner

Hello Hope
Turkcell Hello Hope App and Arena Media for

Hello Hope

View Case Study | Credits

Silver Winner

OMO Collect Memories
OMO and Mindshare Turkey / Sobraz PR Agency / Mindshare for

OMO Collect Memories

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Media

EMEA – Cross Media

Gold Winner

TV & Mobile: Probably the Best Couple Ever
AKBANK and AKBANK for

TV & Mobile: Probably the Best Couple Ever

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Silver Winner

Vodafone Fi Sponsorship - Can Manay
Vodafone Turkey and Mindshare Turkey / C-Section / Mindshare Turkey for

Vodafone Fi Sponsorship - Can Manay

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Bronze Winner

Lineage 2: Revolution
Netmarble Turkey and Voden Leo Burnett for

Lineage 2: Revolution

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Marketing Objective

EMEA – Cross Mobile Integration

Gold Winner

Knorr Whatsfordinner Leave No Food Behind
Knorr and Digitas Liquorice for

Knorr Whatsfordinner Leave No Food Behind

Watch Video | Credits

Silver Winner

TV & Mobile: Probably the Best Couple Ever
AKBANK and AKBANK for

TV & Mobile: Probably the Best Couple Ever

Watch Video | Credits
Media

EMEA – Marketing within a Mobile Gaming Environment

Silver Winner

Doritos Jurassic World
Doritos and AdColony Turkey / OMD / AdColony for

Doritos Jurassic World

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Media

EMEA – Programmatic

Silver Winner

TV & Mobile: Probably the Best Couple Ever
AKBANK and AKBANK for

TV & Mobile: Probably the Best Couple Ever

Watch Video | Credits

Bronze Winner

Travel Retail Airport Geo-Targeting
Chivas Regal and S4M for

Travel Retail Airport Geo-Targeting

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Media

EMEA – Mobile App

Gold Winner

Garanti Bank Mobile Banking - Garanti Cep
Garanti Bank and Garanti Bank for

Garanti Bank Mobile Banking - Garanti Cep

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Media

EMEA – Mobile Search

Gold Winner

Whatsapp Down
Turkcell, BİP, Turkcell and Arena Media for

Whatsapp Down

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Silver Winner

The Future of Mobile Search Ads
Akbank and PNC /HYPE / Akbank for

The Future of Mobile Search Ads

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Bronze Winner

Do You Still See The Same Ads
Pegasus Airlines and Hype for

Do You Still See The Same Ads

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Media

EMEA – Mobile Native

Gold Winner

Freezone Rift is Mine
Vodafone Turkey and Mindshare Turkey/ C-Section / Mindshare Turkey for

Freezone Rift is Mine

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Silver Winner

Akbank Sanat - “The Jazz State of The City”
Akbank Sanat and MediaCom Turkey / Onedio / MediaCom Turkey for

Akbank Sanat - “The Jazz State of The City”

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Silver Winner

Nescafé Sees The Car In Your Fortune
Nescafé / Nescafé3in1 and Mindshare Turkey / Sesli Harfler / Bond Digital / Mindshare Turkey for

Nescafé Sees The Car In Your Fortune

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Media

EMEA – Mobile Social

Gold Winner

Get Artsy with Polo
Polo and Mindshare Turkey / JWT Turkey / Mindshare Turkey for

Get Artsy with Polo

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Bronze Winner

Akbank - "They tweet, we listen”
Akbank and Hype for

Akbank - "They tweet, we listen”

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Bronze Winner

Knorr Whatsfordinner Leave No Food Behind
Knorr and Digitas Liquorice for

Knorr Whatsfordinner Leave No Food Behind

Watch Video | Credits
Technology

EMEA – Innovation

Gold Winner

Akbank Sanat - “The Jazz State of The City”
Akbank Sanat and MediaCom Turkey / Onedio / MediaCom Turkey for

Akbank Sanat - “The Jazz State of The City”

Watch Video | Credits

Gold Winner

Say it with sky
Sky Deutschland Fernsehen and SERVICEPLAN / MEDIAPLUS GERMANY for

Say it with sky

Watch Video | Credits

Silver Winner

Automated Hero-Trailers
BMW and SERVICEPLAN GROUP / MEDIAPLUS, Germany for

Automated Hero-Trailers

Watch Video | Credits
Technology

EMEA – Location Based

Gold Winner

Akbank Sanat - “The Jazz State of The City”
Akbank Sanat and MediaCom Turkey / Onedio / MediaCom Turkey for

Akbank Sanat - “The Jazz State of The City”

Watch Video | Credits

Silver Winner

Curry's PC World - Prospecting and Retargeting
Curry's PC World and GroundTruth for

Curry's PC World - Prospecting and Retargeting

View Case Study | Credits

Bronze Winner

Fifty Shades Freed
Universal Pictures and mSix for

Fifty Shades Freed

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Bronze Winner

Vodafone - Enjoy More in Foursquare
Vodafone Turkey and Mindshare / Mindshare Turkey for

Vodafone - Enjoy More in Foursquare

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Bronze Winner

Dimes Breakfast Street Foursquare Campaign
Dimes and AdColony Turkey for

Dimes Breakfast Street Foursquare Campaign

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Technology

EMEA – Mobile Video

Gold Winner

Say it with sky
Sky Deutschland Fernsehen and SERVICEPLAN / MEDIAPLUS GERMANY for

Say it with sky

Watch Video | Credits

Silver Winner

Seeing through disabilities
TURKCELL and ARENA MEDIA / TURKCELL for

Seeing through disabilities

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Bronze Winner

Doritos Jurassic World
Doritos and AdColony Turkey / OMD / AdColony for

Doritos Jurassic World

Watch Video | Credits
Technology

EMEA – VR/AR

Silver Winner

Freezone Data Hunters
Vodafone Turkey and Mindshare Turkey for

Freezone Data Hunters

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Bronze Winner

OMO Stains Don't Matter
OMO and Digitas Liquourice for

OMO Stains Don't Matter

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Technology

EMEA – 360 Degree Video

Bronze Winner

Get a closer look of Volvo XC40
Volvo XC40 and Mindshare Spain for

Get a closer look of Volvo XC40

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Technology

EMEA – Mobile Audio

Gold Winner

The Hunger Spotter
Snickers/Spotify and AMV BDDO / Spotify for

The Hunger Spotter

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Silver Winner

Akbank Sanat - “The Jazz State of The City”
Akbank Sanat and MediaCom Turkey / Onedio / MediaCom Turkey for

Akbank Sanat - “The Jazz State of The City”

Watch Video | Credits

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Social Impact / Not for Profit
  • Cross Mobile Integration
  • Marketing Objective

  • Cross Media
  • Marketing within a Mobile Gaming Environment
  • Programmatic
  • Mobile App
  • Mobile Search
  • Mobile Native
  • Mobile Social
  • Technology

  • Innovation
  • Location Based
  • Mobile Video
  • VR/AR
  • 360 Degree Video
  • Mobile Audio