Presenting The Smarties APAC 2018 Winners
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APAC Best In Show
Uniqlo and Mindshare China for
Uniqlo - Hijacking the Largest Shopping Festival in the World
Credits
Colin Xu, General manager, Mindshare
Angie Chan, Partner, Mindshare
Ding Yuan, Account Direc, Mindshare
Allen Chow, Creative Director, Mindshare
Max Ji, Director, Mindshare
Grace Shao, Associate Director, Mindshare
APAC Best In Show
Unilever / Rexona and Mindshare Indonesia for
Rexona Movement For Movement
Credits
Crisela Cervantes, Digital Partner,
Jesse Bouman, Associate Digital Partner,
Lusiana Teguh, Category Lead,
Adham Tirtaramadhan, Digital Specialist,
Marketing Objective
APAC – Brand Awareness
Silver Winner
Uniqlo and Mindshare China for
Uniqlo-The Biggest Launch to the Biggest Store
Watch Video | Credits
Bronze Winner
Singapore Tourism Board and TBWA\ Singapore for
Justice Bao and The Missing Insurance
Watch Video | CreditsMarketing Objective
APAC – Lead Generation / Direct Response / Conversions
Gold Winner
Uniqlo and Mindshare China for
Uniqlo - Hijacking the Largest Shopping Festival in the World
Watch Video | CreditsSilver Winner
Bridgestone Select and Wavemaker Global / Bonzai Digital Pvt. Ltd. for
Bonzai and Wavemaker pave a new smart road for Bridgestone's customers!
Watch Video | CreditsBronze Winner
Johnson & Johnson / Clean & Clear and DDB Singapore for
Selfie Soundtracks
Watch Video | Credits
Marketing Objective
APAC – Product / Services Launch
Bronze Winner
Suntory PepsiCo Vietnam Beverage / Pepsi and Mindshare Vietnam / Happiness Saigon for
Pepsi Vietnam 2018 - The Choice Of Generations
Watch Video | CreditsMarketing Objective
APAC – Promotion
Silver Winner
Uniqlo and Mindshare China for
Uniqlo - Hijacking the Largest Shopping Festival in the World
Watch Video | CreditsBronze Winner
Johnson & Johnson / Clean & Clear and DDB Singapore for
Selfie Soundtracks
Watch Video | CreditsMarketing Objective
APAC – Relationship Building / CRM
Gold Winner
BP / Castrol CRB Plus and Mindshare India for
Castrol CRB Mini Truck ka Shiksha Kendra
Watch Video | CreditsBronze Winner
Johnson & Johnson / Neutrogena and DDB Singapore for
Ignite Your Inner Light
Watch Video | CreditsMarketing Objective
APAC – Social Impact / Not for Profit
Gold Winner
Mahindra Rise / Project Nanhi Kali and WATConsult for
Powerless Queen
Watch Video | CreditsSilver Winner
Unilever / Rexona and Mindshare Indonesia for
Rexona Movement for Movement
Watch Video | Credits
Media
APAC – Cross Media
Silver Winner
Kimberly-Clark / Huggies and Mindshare Vietnam for
Huggies wins over new moms with the Power of a Hug
Watch Video | CreditsSilver Winner
Suntory PepsiCo Vietnam Beverage / Mirinda and Mindshare Vietnam / Redder Vietnam / Redder Advertising for
MIRINDA – INTRODUCING “MIRINĐÔ” - THE WORLD 1st CRYPTO-CURRENCY MADE OF LAUGHTER
Watch Video | CreditsBronze Winner
Unilever / Rexona and Mindshare Indonesia for
Rexona Movement for Movement
Watch Video | CreditsMedia
APAC – Cross Mobile Integration
Gold Winner
Unilever / Rexona and Mindshare Indonesia for
Rexona Movement for Movement
Watch Video | CreditsSilver Winner
Google Search and Toaster Ltd for
Google Football Answers Made Easy
Watch Video | CreditsBronze Winner
Johnson & Johnson / Neutrogena and DDB Singapore for
Ignite Your Inner Light
Watch Video | CreditsMedia
APAC – Messaging
Silver Winner
Johnson & Johnson / Clean & Clear and DDB Singapore for
Selfie Soundtracks
Watch Video | CreditsMedia
APAC – Programmatic
Silver Winner
Google Search and Toaster Ltd for
Google Football Answers Made Easy
Watch Video | CreditsBronze Winner
FrieslandCampina Vietnam / Friso and Pervorm for
So You Think You Can Grow Vietnam
Watch Video | CreditsMedia
APAC – Mobile App
Silver Winner
Unilever / Rexona and Mindshare Indonesia for
Rexona Movement For Movement
Watch Video | CreditsBronze Winner
Mahindra Rise / Project Nanhi Kali and WATConsult for
Powerless Queen
Watch Video | CreditsMedia
APAC – Mobile Social
Bronze Winner
Singapore Tourism Board and TBWA\ Singapore for
Justice Bao and The Missing Insurance
Watch Video | CreditsTechnology
APAC – Innovation
Silver Winner
Bridgestone Select and Wavemaker Global / Bonzai Digital Pvt. Ltd. for
Bonzai and Wavemaker pave a new smart road for Bridgestone's customers!
Watch Video | CreditsSilver Winner
Pepsi and Mindshare Vietnam / Happiness Saigon for
Pepsi Vietnam Tet 2018 - The Digital Dragon Dance
Watch Video | CreditsBronze Winner
Coca-Cola Thailand and Starcom Thailand / Silverpush Technologies for
Coca-Cola-Silverpush In-game FIFA moments
Watch Video | CreditsTechnology
APAC – Location Based Services or Targeting
Gold Winner
Uniqlo and Mindshare China for
Uniqlo - Hijacking the Largest Shopping Festival in the World
Watch Video | CreditsSilver Winner
Bridgestone Select and Wavemaker Global / Bonzai Digital Pvt. Ltd. for
Bonzai and Wavemaker pave a new smart road for Bridgestone's customers!
Watch Video | CreditsTechnology
APAC – Mobile Video
Silver Winner
Biti's Kids and Redder Advertising for
Biti's - Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon
Watch Video | CreditsSilver Winner
Singapore Tourism Board and TBWA\ Singapore for
Justice Bao and The Missing Insurance
Watch Video | CreditsBronze Winner
Nestlé / DANCOW Excelnutri+ and Mindshare Indonesia / AdColony for
Nestlé DANCOW Empowers Mothers to Let Their Kids Explore the World
Watch Video | CreditsTechnology
APAC – VR/AR
Bronze Winner
L'Oréal Paris / Infallible and InMobi for
Beauty For All - Retail Consumer Experience In Your Palm!
Watch Video | CreditsTechnology
APAC – Mobile Audio
Gold Winner
Unilever / Lifebuoy and Mindshare India for
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
Watch Video | CreditsBronze Winner
Glaxo SmithKline Consumer Healthcare India / Horlicks and Mindshare India for
How Horlicks Proved That Content Hits Home Only When Localized
Watch Video | Credits
Creative Awards
APAC – Best Brand Experience in Mobile Rich Media
Silver Winner
Unilever / Clear and Mindshare Vietnam for
I Know What You Did Last Summer
Watch Video | CreditsCreative Awards
APAC – Most Engaging Mobile Creative
Silver Winner
Ford Ranger and Mindshare Philippines / AdColony for
Ford Ranger 360, Tough Done Smarter
Watch Video | CreditsBronze Winner
MTV / Roadies and Madison Communication Pvt. Ltd for
When India Dared to Stare
Watch Video | Credits2018 Smarties APAC Industry Award Winners
Marketer of the Year
Unilever
Brand of the Year
Uniqlo
Agency of the Year
Mindshare China
Agency Network of the Year
Mindshare