Presenting The Smarties Indonesia 2018 Winners
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Indonesia Best In Show
Google Maps and Toaster Ltd for
Google Maps For 2 Wheelers
Credits
Sasha Sunu, Product Marketing Manager, Google
Vinod Savio, Executive Creative Director, Toaster Ltd
Marco Rotoli, Design Director, Toaster Ltd
Meyvi Wedelia, Creative Group Head, Toaster Ltd
Anirudh Chohan, Strategy Lead, Toaster Ltd
Satria Partala Pamungkas, Senior Copywriter, Toaster Ltd
Prayudha Bimo Aryotedjo, Art Director, Toaster Ltd
Mujib Jamin, Motion Graphic Editor, Toaster Ltd
Kencana Kesuma, Front-end Developer, Toaster Ltd
Dewi Pintokoratri, Executive Producer, Toaster Ltd
Petra Ferdinand, Producer, Toaster Ltd
Bhanu Prakash, Account Manager, Essence Global Limited
Isabelle Essam, Account Executive, Essence Global Limited
Tingyan Han, Programmatic Manager, Essence Global Limited
Irfan Shaikh, Client Lead, Essence Global Limited
Indonesia Best In Show
PT Frisian Flag Indonesia / Friso and Pervorm & PT. Linksindo Makmur / Pervorm for
So You Think You Can Grow Indonesia
Credits
Mattheijs Van Wijk, Head of APAC, Pervorm
Thijs Remie, Head of Strategy APAC, Pervorm
Rivanda Idiyanto, Specialist Nutrition Director, Friesland Campina Indonesia
Yuniastuti Kusuma Putri, Head of Friso BU, Friesland Campina Indonesia
Pira Sonda, Sr. Brand manager, Friesland Campina Indonesia
Ha Nguyen Manh, Global Digital & CRM Development Manager, Friesland Campina Indonesia
Imam Wibawa Bratakusuma, Digital & CRM Manager, Friesland Campina Indonesia
Planius Simanullang, Head of Digital & CRM, Friesland Campina Indonesia
Marvin Duval, Creative Strategist, Pervorm
Hoa Anh Pham, Digital Consultant, Pervorm
Giang Ly Nguyen Ha, Social specialist, Pervorm
Leanne Huiberts, Project Manager, Pervorm
Firstalina Wardini, Account Director, PT. Linksindo Makmur
Haryatno , Jr. Account Manager, PT. Linksindo Makmur
Bastiaan De Clerq, Global Digital Marketing Manager, Friesland Campina Indonesia
Marketing Objective
Indonesia – Brand Awareness
Silver Winner
Johnson & Johnson / Combantrin and J3-IPG / AdColony for
Combantrin Inspires Indonesia to Play Outdoors
Watch Video | CreditsBronze Winner
APUS Group and Muslim GO / APUS Group for
Tung Tung Ramadan Game
Watch Video | CreditsMarketing Objective
Indonesia – Lead Generation / Direct Response / Conversions
Gold Winner
PT Frisian Flag Indonesia / Friso and Pervorm & PT. Linksindo Makmur / Pervorm for
So You Think You Can Grow Indonesia
Watch Video | Credits
Marketing Objective
Indonesia – Product / Services Launch
Silver Winner
Unilever / Wall's Sandwich Merah Putih and Mindshare Indonesia / AdColony for
Wall's Turns Indonesia Red and White
Watch Video | CreditsSilver Winner
Unilever / Pond's Micellar Water and Mindshare Indonesia for
POND’S Making Brand Impact via Authenticity
Watch Video | CreditsMarketing Objective
Indonesia – Promotion
Gold Winner
Unilever / Pond’s Men and Mindshare Indonesia / AdColony for
Pond's Men Face Trip of Their Lifetime
Watch Video | CreditsSilver Winner
Telkomsel / GRAB and Telkomsel for
Retain Your Customer Through Digital Reward
Watch Video | CreditsBronze Winner
Telkomsel / Shopee and Telkomsel for
Generate Marketing Performance Through the Right Audience
Watch Video | CreditsMarketing Objective
Indonesia – Relationship Building / CRM
Gold Winner
PT Frisian Flag Indonesia / Friso and Pervorm & PT. Linksindo Makmur / Pervorm for
So You Think You Can Grow Indonesia
Watch Video | CreditsMarketing Objective
Indonesia – Social Impact / Not For Profit
Gold Winner
Unilever / Rexona and Mindshare Indonesia for
Rexona Movement for Movement
Watch Video | CreditsBronze Winner
Unilever / Lifebuoy and Mindshare Indonesia / InMobi for
Lifebuoy First Line of Defence
Watch Video | CreditsBronze Winner
Johnson & Johnson / Combantrin and J3-IPG / AdColony for
Combantrin Inspires Indonesia to Play Outdoors
Watch Video | CreditsMedia
Indonesia – Cross Media
Gold Winner
Unilever / Fair & Lovely and Mindshare Indonesia / Indonesia Mobile Exchange for
Fair & Lovely Beauty Hub
Watch Video | CreditsSilver Winner
Unilever / Rexona and Mindshare Indonesia / AdColony for
Rexona Puts SEA Games in the Palm of the Indonesians
Watch Video | CreditsBronze Winner
Pond's and Mindshare for
POND’S Making Brand Impact via authenticity
Watch Video | CreditsMedia
Indonesia – Cross Mobile Integration
Gold Winner
Google Search and Toaster Ltd for
Google Football Answers Made Easy
Watch Video | CreditsBronze Winner
Clear and Mindshare Indonesia / AdColony for
Clear Be Your Own Legend
Watch Video | CreditsMedia
Indonesia – Cross Screen Advertising
Gold Winner
The Coca-Cola Company / Frestea and Mediacom for
Take it Easy, FRESTEA Worth the Wait
Watch Video | CreditsMedia
Indonesia – Messaging
Bronze Winner
Unilever / Dove and Mindshare Indonesia / InMobi for
Chat Your Way to Beauty
Watch Video | CreditsMedia
Indonesia – Programmatic
Silver Winner
Google Search and Toaster Ltd for
Google Football Answers Made Easy
Watch Video | CreditsBronze Winner
PT Frisian Flag Indonesia / Friso and Pervorm & PT. Linksindo Makmur / Pervorm for
So You Think You Can Grow Indonesia
Watch Video | CreditsMedia
Indonesia – Mobile App
Bronze Winner
Unilever / Rexona and Mindshare Indonesia for
Rexona Movement For Movement
Watch Video | Credits
Media
Indonesia – Mobile Social
Gold Winner
PT Frisian Flag Indonesia / Friso and Pervorm & PT. Linksindo Makmur / Pervorm for
So You Think You Can Grow Indonesia
Watch Video | CreditsBronze Winner
Combantrin and J3-IPG Mediabrands for
Dagelan Cacing (Worm Infection Joke)
Watch Video | CreditsTechnology
Indonesia – Innovation
Gold Winner
Nestlé / DANCOW Excelnutri+ and Mindshare Indonesia / AdColony for
Nestlé DANCOW Empowers Mothers to Let Their Kids Explore the World
Watch Video | CreditsSilver Winner
Unilever / Lifebuoy and Mindshare Indonesia / InMobi for
Lifebuoy First Line of Defence
Watch Video | CreditsBronze Winner
Unilever / Buavita and Mindshare Indonesia / Pokkt Video Ads for
Shake the Mango in Ramadan - Buavita
Watch Video | CreditsTechnology
Indonesia – Location Based Services or Targeting
Silver Winner
Yum! Brands / Pizza Hut and WaveMaker Indonesia / Blis for
Pizza Hut's "Hebat" Campaign Drives Footfall and ROI through Location Data and Targeting
Watch Video | CreditsBronze Winner
Unilever and Mindshare Indonesia / InMobi for
Winning Offline Moments With Mobile
Watch Video | CreditsTechnology
Indonesia – Mobile Video
Bronze Winner
PT XL Axiata tbk and Mindshare Indonesia / Mindshare for
XL Axiata Ramadan
Watch Video | CreditsBronze Winner
Nestlé / DANCOW Excelnutri+ and Mindshare Indonesia / AdColony for
Nestlé DANCOW Empowers Mothers to Let Their Kids Explore the World
Watch Video | CreditsCreative Awards
Indonesia – Best Brand Experience in Mobile Rich Media
Silver Winner
Unilever / Pond's and InMobi | Mindshare Indonesia / InMobi | Mindshare for
Smart Online Buddy To Your Rescue
Watch Video | CreditsBronze Winner
Unilever / Buavita and Mindshare Indonesia / Mindshare for
BUAVITA "REAL TIME" SHIELD
Watch Video | CreditsCreative Awards
Indonesia – Most Engaging Mobile Creative
Silver Winner
Walt Disney Indonesia and Gameloft Advertising Solutions for
Disney Pixar COCO - Rich Media Video Campaign
Watch Video | Credits
Bronze Winner
APUS Group and Muslim GO / APUS Group for
Tung Tung Ramadan Game
Watch Video | Credits2018 Smarties Indonesia Industry Award Winners
Marketer of the Year
Unilever
Publisher/Media Company of the Year
Agency of the Year
Mindshare Indonesia