Presenting The Smarties LATAM 2018 Winners
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LATAM Best In Show
GUD and J.Walter Thompson for
Millennial Dogs
Credits
Ricardo John, CCO, J.Walter Thompson
Humberto Fernandez, ECD, J.Walter Thompson
Cassio Moron, ECD, J.Walter Thompson
Rodrigo Da Matta, Creative Director, J.Walter Thompson
Marcelo Monzillo, Art Director, J.Walter Thompson
Ricardo Montes, Art Director, J.Walter Thompson
Fernanda Sousa, Art Director, J.Walter Thompson
Filipe Rosado, Copywriter, J.Walter Thompson
Ana Cavalcanti, Copywriter, J.Walter Thompson
Julia Velo, Copywriter, J.Walter Thompson
Marketing Objective
LATAM – Brand Awareness
Bronze Winner
Mastercard and WMcCANN for
Start Something Priceless with your favorite wine
Watch Video | CreditsMobile Booster Winner
Up Peper and PML - Positive Mobile Latam for
PepperCrush
Watch Video | CreditsMarketing Objective
LATAM – Lead Generation / Direct Response / Conversions
Bronze Winner
Pirelli and Adsmovil for
Pirelli: Selling Tires Through Smartphones
Watch Video | CreditsMobile Booster Winner
Citroën and MediaCom / Logan for
Citroën C4 Lounge - Personalized Storytelling
Watch Video | CreditsMarketing Objective
LATAM – Product / Services Launch
Silver Winner
Vivo Ads and Young & Rubican / Vivo Ads for
The Vivo Ads Challenge
View Case Study | Credits
Marketing Objective
LATAM – Promotion
Silver Winner
Arcos Dorados Comércio de Alimentos Ltda and DPZ&T for
BiteCoins
View Case Study | CreditsBronze Winner
Pirelli and Adsmovil for
Pirelli: Selling Tires Through Smartphones
Watch Video | CreditsMarketing Objective
LATAM – Relationship Building / CRM
Silver Winner
Arcos Dorados Comércio de Alimentos Ltda and DPZ&T for
BiteCoins
View Case Study | CreditsMarketing Objective
LATAM – Social Impact / Not For Profit
Media
LATAM – Cross Media
Bronze Winner
Honda and Initiative for
Digital Out Of Home goes Programmatic in Chile!
Watch Video | CreditsMedia
LATAM – Cross Mobile Integration
Media
LATAM – Marketing within a Mobile Gaming Environment
Gold Winner
next and R/GA Sao Paulo for
Bradesco - Bank next - Lollapalooza Game
Watch Video | Credits
Media
LATAM – Messaging
Silver Winner
Lubricantes Mobil and UM for
Volviendo Whatsapp en un canal de TV
View Case Study | Credits
Media
LATAM – Programmatic
Silver Winner
Honda and Initiative for
Digital Out Of Home goes Programmatic in Chile!
Watch Video | CreditsMedia
LATAM – Mobile App
Media
LATAM – Mobile Search
Media
LATAM – Mobile Native
Gold Winner
Excella Gold and McCann / Waze for
Fun Waze to learn: Nestlé Excella Gold case
View Case Study | Credits
Media
LATAM – Mobile Social
Silver Winner
Registraduría Nacional de Colombia and UM for
Rompiendo la abstención en colombia
Watch Video | Credits
Technology
LATAM – Innovation
Gold Winner
Vivo Ads and Young & Rubican / Vivo Ads for
The Vivo Ads Challenge
View Case Study | CreditsSilver Winner
Lubricantes Mobil and UM for
Volviendo Whatsapp en un canal de TV
View Case Study | CreditsBronze Winner
Arcos Dorados Comércio de Alimentos Ltda and DPZ&T for
The Tasty Drive
Watch Video | CreditsTechnology
LATAM – Location Based
Technology
LATAM – Mobile Video
Silver Winner
Lubricantes Mobil and UM for
Volviendo Whatsapp en un canal de TV
View Case Study | Credits
Technology
LATAM – Mobile Audio
Creative Awards
LATAM – Most Engaging Mobile Creative
2018 Smarties LATAM Industry Award Winners
Mobile Leadership of the Year
Daniela Cachich
Marketer of the Year
McDonald's
Agency of the Year
R/GA Sao Paulo