Presenting The Smarties Vietnam 2018 Winners

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The Mekong Connection

Vietnam Best In Show

Sunlight and Mindshare for

The Mekong Connection

Credits

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Marketing Objective

Vietnam – Brand Awareness

Gold Winner

Biti's - Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon

Biti's Kids and Redder Advertising for

Biti's - Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon

Watch Video | Credits

Silver Winner

PEPSI SALT, BRING BACK THE TASTE OF TET

SUNTORY PEPSICO/ PEPSI and Happiness Saigon and Mindshare / SUNTORY PEPSICO VIET NAM BEVERAGE, MINDSHARE VIETNAM & HAPPINESS SAIGON for

PEPSI SALT, BRING BACK THE TASTE OF TET

Watch Video | Credits

Bronze Winner

Data Driven Emotion Mapping

Clear Men and Mindshare for

Data Driven Emotion Mapping

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Bronze Winner

MIRINDA – INTRODUCING “MIRINĐÔ” - THE WORLD 1st CRYPTO-CURRENCY MADE OF LAUGHTER

Suntory PepsiCo Vietnam Beverage / Mirinda and Mindshare Vietnam / Redder Vietnam / Redder Advertising for

MIRINDA – INTRODUCING “MIRINĐÔ” - THE WORLD 1st CRYPTO-CURRENCY MADE OF LAUGHTER

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Marketing Objective

Vietnam – Lead Generation / Direct Response / Conversions

Gold Winner

DIANA-WHEN A GIRL SAYS YES

DSQUARE/DIANA/UNICHARM and DSQUARE for

DIANA-WHEN A GIRL SAYS YES

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Silver Winner

Biti's Hunter x Marvel: The Hijacking Case

Biti's Hunter and Redder Advertising for

Biti's Hunter x Marvel: The Hijacking Case

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Bronze Winner

The Mekong Connection

Sunlight and Mindshare for

The Mekong Connection

Watch Video | Credits

Marketing Objective

Vietnam – Product / Services Launch

Gold Winner

MIRINDA, TONGUE TWISTING TASTY

MIRINDA and Mindshare / Redder Vietnam / MINDSHARE VIET NAM for

MIRINDA, TONGUE TWISTING TASTY

Watch Video | Credits

Silver Winner

E-Com Detox

TRESemme and Mindshare for

E-Com Detox

Watch Video | Credits

Bronze Winner

Pepsi, The Icon of Youth

Pepsi and Happiness Saigon and Mindshare Vietnam / Mindshare Vietnam for

Pepsi, The Icon of Youth

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Marketing Objective

Vietnam – Promotion

Gold Winner

The AI Dentist

P/S and Mindshare for

The AI Dentist

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Silver Winner

Coca-Cola FIFA World Cup Campaign

Coca-Cola and Mediacom / Circus Digital / MediaCom Vietnam for

Coca-Cola FIFA World Cup Campaign

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Bronze Winner

FWD CANCER CARE - THE BEST ONLINE PURCHASE EXPERIENCE EVER

FWD Vietnam and Mindshare Vietnam / Mindshare Vietnam and Lion & Lion for

FWD CANCER CARE - THE BEST ONLINE PURCHASE EXPERIENCE EVER

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Marketing Objective

Vietnam – Relationship Building / CRM

Gold Winner

So you think you can grow Vietnam

Friso and Pervorm for

So you think you can grow Vietnam

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Silver Winner

I know what you did last Summer

Clear and Mindshare for

I know what you did last Summer

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Marketing Objective

Vietnam – Social Impact / Not For Profit

Gold Winner

Less Screen Time, More Play Time

OMO and Mindshare for

Less Screen Time, More Play Time

Watch Video | Credits

Silver Winner

Biti's - Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon

Biti's Kids and Redder Advertising for

Biti's - Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon

Watch Video | Credits

Bronze Winner

Dear Mom, I Don't Like Tet

OMO and Mindshare for

Dear Mom, I Don't Like Tet

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Media

Vietnam – Cross Media

Gold Winner

Coca-Cola FIFA World Cup Campaign

Coca-Cola and Mediacom / Circus Digital / MediaCom Vietnam for

Coca-Cola FIFA World Cup Campaign

Watch Video | Credits

Silver Winner

PEPSI SALT, BRING BACK THE TASTE OF TET

SUNTORY PEPSICO/ PEPSI and Happiness Saigon and Mindshare / SUNTORY PEPSICO VIET NAM BEVERAGE, MINDSHARE VIETNAM & HAPPINESS SAIGON for

PEPSI SALT, BRING BACK THE TASTE OF TET

Watch Video | Credits

Bronze Winner

Data Driven Emotion Mapping

Clear Men and Mindshare for

Data Driven Emotion Mapping

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Media

Vietnam – Cross Mobile Integration

Gold Winner

Coca-Cola World Cup Food Combos

Coca-Cola and Mediacom / Circus Digital / MediaCom for

Coca-Cola World Cup Food Combos

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Silver Winner

PEPSI, THE ICON OF YOUTH

SUNTORY PEPSICO/ PEPSI and Happiness Saigon and Mindshare / SUNTORY PEPSICO VIET NAM BEVERAGE, MINDSHARE VIETNAM & HAPPINESS SAIGON for

PEPSI, THE ICON OF YOUTH

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Bronze Winner

The Healing Power of Hug: Sức mạnh trong từng cái ôm

Comfort and Mindshare for

The Healing Power of Hug: Sức mạnh trong từng cái ôm

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Media

Vietnam – Messaging

Gold Winner

The Mekong Connection

Sunlight and Mindshare for

The Mekong Connection

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Silver Winner

Head and Shoulders Helmet Hijack

Head and Shoulders and MediaCom / Mediacom for

Head and Shoulders Helmet Hijack

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Bronze Winner

How Mobile Coupon Triumphed Over In Store Promo

OMO and Mindshare for

How Mobile Coupon Triumphed Over In Store Promo

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Media

Vietnam – Programmatic

Gold Winner

Data Driven Emotion Mapping

Clear Men and Mindshare for

Data Driven Emotion Mapping

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Silver Winner

Football answers made easy

Google Search and Toaster Limited Singapore Branch for

Football answers made easy

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Bronze Winner

So you think you can grow Vietnam

Friso and Pervorm for

So you think you can grow Vietnam

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Media

Vietnam – Mobile App

Gold Winner

Brushing is Playing

P/S Kids and Mindshare for

Brushing is Playing

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Silver Winner

More Mobile Munchies

Vietnammm.com and Pervorm for

More Mobile Munchies

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Bronze Winner

When Fragrance Inspired Fashion

Comfort and Mindshare for

When Fragrance Inspired Fashion

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Media

Vietnam – Mobile Native

Gold Winner

Hair Stories

Dove and Mindshare for

Hair Stories

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Bronze Winner

Brushing is Playing

P/S Kids and Mindshare for

Brushing is Playing

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Media

Vietnam – Mobile Social

Gold Winner

Biti's Hunter #theREDsnow

Biti's Hunter and Redder Advertising for

Biti's Hunter #theREDsnow

Watch Video | Credits

Technology

Vietnam – Innovation

Gold Winner

DIANA-WHEN A GIRL SAYS YES

DSQUARE/DIANA/UNICHARM and DSQUARE for

DIANA-WHEN A GIRL SAYS YES

Watch Video | Credits

Gold Winner

Head and Shoulders Helmet Hijack

Head and Shoulders and MediaCom / Mediacom for

Head and Shoulders Helmet Hijack

Watch Video | Credits

Silver Winner

PEPSI, THE ICON OF YOUTH

SUNTORY PEPSICO / PEPSI and Happiness Saigon and Mindshare / Mindshare for

PEPSI, THE ICON OF YOUTH

Watch Video | Credits

Bronze Winner

E-Com Detox

TRESemme and Mindshare for

E-Com Detox

Watch Video | Credits

Technology

Vietnam – Location Based Services or Targeting

Gold Winner

The Mekong Connection

Sunlight and Mindshare for

The Mekong Connection

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Gold Winner

HOW PRECISION-TARGETING HELPED VINMART+ GET MORE FOOTFALLS

VinMart+ and Moblaze, InMobi, GWA for

HOW PRECISION-TARGETING HELPED VINMART+ GET MORE FOOTFALLS

Watch Video | Credits

Technology

Vietnam – Mobile Video

Silver Winner

The World's First Google Cloud Vision AI Powered Campaign

Closeup and Mindshare for

The World's First Google Cloud Vision AI Powered Campaign

Watch Video | Credits

Creative Awards

Vietnam – Best Brand Experience in Mobile Rich Media

Silver Winner

DIANA-WHEN A GIRL SAYS YES

DSQUARE/DIANA/UNICHARM and DSQUARE for

DIANA-WHEN A GIRL SAYS YES

Watch Video | Credits

Silver Winner

I know what you did last Summer

Clear and Mindshare for

I know what you did last Summer

Watch Video | Credits

Creative Awards

Vietnam – Most Engaging Mobile Creative

Bronze Winner

Brushing is Playing

P/S Kids and Mindshare for

Brushing is Playing

Watch Video | Credits

Bronze Winner

Less Screen Time, More Play Time

OMO and Mindshare for

Less Screen Time, More Play Time

Watch Video | Credits

2018 Smarties Vietnam Industry Award Winners

Marketer of the Year

Unilever Vietnam

Publisher / Media Company of the Year

YouTube

Enabling Technology Company of the Year

Google

Agency of the Year in Mobile

Mindshare Vietnam

Brand of the Year

Biti’s