Presenting The Smarties Vietnam 2018 Winners
← Swipe to scroll through the gallery →
Vietnam Best In Show
Sunlight and Mindshare
for
The Mekong Connection
Credits
Watch Video
Marketing Objective
Vietnam – Brand Awareness
Gold Winner
Biti's Kids and Redder Advertising
for
Biti's - Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon
Watch Video
|
Credits
Silver Winner
SUNTORY PEPSICO/ PEPSI and Happiness Saigon and Mindshare / SUNTORY PEPSICO VIET NAM BEVERAGE, MINDSHARE VIETNAM & HAPPINESS SAIGON
for
PEPSI SALT, BRING BACK THE TASTE OF TET
Watch Video
|
Credits
Bronze Winner
Clear Men and Mindshare
for
Data Driven Emotion Mapping
Watch Video
|
Credits
Bronze Winner
Suntory PepsiCo Vietnam Beverage / Mirinda and Mindshare Vietnam / Redder Vietnam / Redder Advertising
for
MIRINDA – INTRODUCING “MIRINĐÔ” - THE WORLD 1st CRYPTO-CURRENCY MADE OF LAUGHTER
Watch Video
|
Credits
Marketing Objective
Vietnam – Lead Generation / Direct Response / Conversions
Gold Winner
DSQUARE/DIANA/UNICHARM and DSQUARE
for
DIANA-WHEN A GIRL SAYS YES
Watch Video
|
Credits
Silver Winner
Biti's Hunter and Redder Advertising
for
Biti's Hunter x Marvel: The Hijacking Case
Watch Video
|
Credits
Marketing Objective
Vietnam – Product / Services Launch
Gold Winner
MIRINDA and Mindshare / Redder Vietnam / MINDSHARE VIET NAM
for
MIRINDA, TONGUE TWISTING TASTY
Watch Video
|
Credits
Bronze Winner
Pepsi and Happiness Saigon and Mindshare Vietnam / Mindshare Vietnam
for
Pepsi, The Icon of Youth
Watch Video
|
Credits
Marketing Objective
Vietnam – Promotion
Silver Winner
Coca-Cola and Mediacom / Circus Digital / MediaCom Vietnam
for
Coca-Cola FIFA World Cup Campaign
Watch Video
|
Credits
Bronze Winner
FWD Vietnam and Mindshare Vietnam / Mindshare Vietnam and Lion & Lion
for
FWD CANCER CARE - THE BEST ONLINE PURCHASE EXPERIENCE EVER
Watch Video
|
Credits
Marketing Objective
Vietnam – Relationship Building / CRM
Silver Winner
Clear and Mindshare
for
I know what you did last Summer
Watch Video
|
Credits
Marketing Objective
Vietnam – Social Impact / Not For Profit
Silver Winner
Biti's Kids and Redder Advertising
for
Biti's - Reinvent the Vietnamese Origin Legend - Sons of the Fairy and The Dragon
Watch Video
|
Credits
Media
Vietnam – Cross Media
Gold Winner
Coca-Cola and Mediacom / Circus Digital / MediaCom Vietnam
for
Coca-Cola FIFA World Cup Campaign
Watch Video
|
Credits
Silver Winner
SUNTORY PEPSICO/ PEPSI and Happiness Saigon and Mindshare / SUNTORY PEPSICO VIET NAM BEVERAGE, MINDSHARE VIETNAM & HAPPINESS SAIGON
for
PEPSI SALT, BRING BACK THE TASTE OF TET
Watch Video
|
Credits
Bronze Winner
Clear Men and Mindshare
for
Data Driven Emotion Mapping
Watch Video
|
Credits
Media
Vietnam – Cross Mobile Integration
Gold Winner
Coca-Cola and Mediacom / Circus Digital / MediaCom
for
Coca-Cola World Cup Food Combos
Watch Video
|
Credits
Silver Winner
SUNTORY PEPSICO/ PEPSI and Happiness Saigon and Mindshare / SUNTORY PEPSICO VIET NAM BEVERAGE, MINDSHARE VIETNAM & HAPPINESS SAIGON
for
PEPSI, THE ICON OF YOUTH
Watch Video
|
Credits
Bronze Winner
Comfort and Mindshare
for
The Healing Power of Hug: Sức mạnh trong từng cái ôm
Watch Video
|
Credits
Media
Vietnam – Messaging
Silver Winner
Head and Shoulders and MediaCom / Mediacom
for
Head and Shoulders Helmet Hijack
Watch Video
|
Credits
Bronze Winner
OMO and Mindshare
for
How Mobile Coupon Triumphed Over In Store Promo
Watch Video
|
Credits
Media
Vietnam – Programmatic
Silver Winner
Google Search and Toaster Limited Singapore Branch
for
Football answers made easy
Watch Video
|
Credits
Bronze Winner
Friso and Pervorm
for
So you think you can grow Vietnam
Watch Video
|
Credits
Media
Vietnam – Mobile App
Bronze Winner
Comfort and Mindshare
for
When Fragrance Inspired Fashion
Watch Video
|
Credits
Media
Vietnam – Mobile Native
Media
Vietnam – Mobile Social
Gold Winner
Biti's Hunter and Redder Advertising
for
Biti's Hunter #theREDsnow
Watch Video
|
Credits
Technology
Vietnam – Innovation
Gold Winner
DSQUARE/DIANA/UNICHARM and DSQUARE
for
DIANA-WHEN A GIRL SAYS YES
Watch Video
|
Credits
Gold Winner
Head and Shoulders and MediaCom / Mediacom
for
Head and Shoulders Helmet Hijack
Watch Video
|
Credits
Silver Winner
SUNTORY PEPSICO / PEPSI and Happiness Saigon and Mindshare / Mindshare
for
PEPSI, THE ICON OF YOUTH
Watch Video
|
Credits
Technology
Vietnam – Location Based Services or Targeting
Gold Winner
VinMart+ and Moblaze, InMobi, GWA
for
HOW PRECISION-TARGETING HELPED VINMART+ GET MORE FOOTFALLS
Watch Video
|
Credits
Technology
Vietnam – Mobile Video
Silver Winner
Closeup and Mindshare
for
The World's First Google Cloud Vision AI Powered Campaign
Watch Video
|
Credits
Creative Awards
Vietnam – Best Brand Experience in Mobile Rich Media
Silver Winner
DSQUARE/DIANA/UNICHARM and DSQUARE
for
DIANA-WHEN A GIRL SAYS YES
Watch Video
|
Credits
Silver Winner
Clear and Mindshare
for
I know what you did last Summer
Watch Video
|
Credits
Creative Awards
Vietnam – Most Engaging Mobile Creative
Bronze Winner
OMO and Mindshare
for
Less Screen Time, More Play Time
Watch Video
|
Credits
2018 Smarties Vietnam Industry Award Winners
Marketer of the Year
Unilever Vietnam
Publisher / Media Company of the Year
YouTube
Enabling Technology Company of the Year
Google
Agency of the Year in Mobile
Mindshare Vietnam
Brand of the Year
Biti’s