Presenting The Smarties MENA 2018 Winners

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Qahwet El Taleb El Masry

MENA Best In Show

Nescafe and Zenith / Anghami for

Qahwet El Taleb El Masry

Credits

Ahmed Naggar, Senior Media Manager, Zenith Egypt

Hedi Hemaya, Global Media Director, Zenith Egypt

Ayda Tarek, Senior Sales Executive, DMS Egypt

Islam Gamal, Sales Director, DMS Egypt

Tamer Al-Sarraf, Commercial Director, DMS Egypt

Sabine Oneissy, Ad Solutions Manager, Anghami

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Marketing Objective

MENA – Brand Awareness

Gold Winner

Qahwet El Taleb El Masry

Nescafe and Zenith / Anghami for

Qahwet El Taleb El Masry

Watch Video | Credits

Silver Winner

Jif Aurora Interactive Video Campaign

Jif and AdColony for

Jif Aurora Interactive Video Campaign

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Bronze Winner

Egyptian Tourism Authority

[email protected] and Mindshare / Blis for

Egyptian Tourism Authority

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Marketing Objective

MENA – Lead Generation / Direct Response / Conversions

Gold Winner

Winning Offline Dining Moments with Mobile

McDonald's and InMobi | Starcom, Publicis for

Winning Offline Dining Moments with Mobile

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Silver Winner

Micro Targeting at Scale: Micro Targeting Brings Mega Results on Mobile!

Huawei Iraq and Out There Media SA / Out There Media Holding GmbH for

Micro Targeting at Scale: Micro Targeting Brings Mega Results on Mobile!

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Bronze Winner

MOBILE MAKES ALL STARS SHINE

Pizza Hut and Mindshare for

MOBILE MAKES ALL STARS SHINE

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Marketing Objective

MENA – Relationship Building / CRM

Gold Winner

Qahwet El Taleb El Masry

Nescafe and Zenith / Anghami for

Qahwet El Taleb El Masry

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Media

MENA – Cross Media

Bronze Winner

Scoring the perfect goal with mobile

Rexona and InMobi | PHD, Omnicom for

Scoring the perfect goal with mobile

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Media

MENA – Marketing within a Mobile Gaming Environment

Gold Winner

Jif Aurora Interactive Video Campaign

Jif and AdColony for

Jif Aurora Interactive Video Campaign

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Media

MENA – Mobile Social

Bronze Winner

My Ras Al Khaimah

RAKBANK and UM Dubai for

My Ras Al Khaimah

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Media

MENA – Messaging

Gold Winner

Micro Targeting at Scale: Micro Targeting Brings Mega Results on Mobile!

Huawei Iraq and Out There Media SA / Out There Media Holding GmbH for

Micro Targeting at Scale: Micro Targeting Brings Mega Results on Mobile!

Watch Video | Credits

Technology

MENA – Innovation

Gold Winner

Qahwet El Taleb El Masry

Nescafe and Zenith / Anghami for

Qahwet El Taleb El Masry

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Silver Winner

Closeup Valentine

Closeup and Magna Global / Anghami for

Closeup Valentine

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Bronze Winner

Sunsilk Aurora Interactive Video Campaign

Sunsilk and AdColony for

Sunsilk Aurora Interactive Video Campaign

Watch Video | Credits

Media

MENA – Programmtic

Silver Winner

Egyptian Tourism Authority

[email protected] and Mindshare / Blis for

Egyptian Tourism Authority

View Case Study | Credits

Technology

MENA – Mobile Video

Silver Winner

MOBILE MAKES ALL STARS SHINE

Pizza Hut and Mindshare for

MOBILE MAKES ALL STARS SHINE

Watch Video | Credits

Technology

MENA – Location Based

Gold Winner

Winning Offline Dining Moments with Mobile

McDonald's and InMobi | Starcom, Publicis for

Winning Offline Dining Moments with Mobile

Watch Video | Credits

Bronze Winner

CRAZY AT 60

Pizza Hut and Mindshare for

CRAZY AT 60

View Case Study | Credits