Your brand is a story unfolding across all customer touch points. It has always been the learning for innovators and marketers to start the customer journey from customer experience and the working backwards to your product or services and mandates the need to walk in the customer shoes to know what customers really want.
The COVID-19 pandemic and lockdown to contain the coronavirus spread have disrupted businesses, as demand came crashing down and supply chains were broken. While this is undoubtedly a crisis, it is also an opportunity to reassess and refocus your business.
Tomorrow’s customer journeys and personalization will be even smarter, more immersive, more trust-enabling than they are today. More CX initiatives will be run by AI and machine learning algorithms, automated software applications, or bots. The question is: Are brands and consumers ready?
Traditional marketing and advertising are being disrupted — being asked to transform and take on the responsibility to drive broader enterprise growth. To rise to this challenge, marketing organisations must acquire a larger skill set and better understand the diverse and rapidly changing business models that are emerging.
Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.
The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:
Marketing fraud and mobile fraud have evolved into a far more sinister practice than the marketing industry could have expected. Sophisticated bots today look more human than ever - they can go to websites, fill out forms, and click on links, all while looking like a real person.
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business
As the mobile ecosystem becomes more complex, advertisement marketers are focusing on targeted marketing to customers to maximize the impact of advertising. The advertising paradigm is shifting from the web2.0 to the web3.0 generation pursuing a customized and context-aware advertisement service for each consumer in this cloud computing era.
