It's no secret that foot traffic is down in the U.S. - but traffic is not just down, it's different. Overnight, consumers changed their shopping habits. But over the last couple of months in quarantine, a new picture has emerged.
Join PlaceIQ, a location data and technology company, to hear what trends they've seen in the U.S. in grocery, retail, dining, travel, and more. We'll be discussing:
- How marketers are using location data to monitor business health and watch for cues of reopening
The gaming industry has come a long way since the #retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.
Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.
The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be -
1. Agile
2. Customer-centric
3.. Technology-enabled
Join leading industry market leaders and brand custodians as they dive into four key areas:
· Relevance of First-Party Data in post COVID scenario.
· Do you expect Digital Spending to increase post-COVID.
The COVID-19 pandemic is affecting every aspect of our lives and disrupting businesses in ways no one could ever imagine.
MMA brings insights based on market research and perspectives from businesses, so marketers can understand changes in consumer mindsets that are at play and develop strategies for survival and growth.
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.
Thursday, June 4, 2020 - 11:30pm ICT to Friday, June 5, 2020 - 12:30am ICT
Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish?
In a moment of crisis, brands can lead or they can retreat. At Teads, we have had a unique perspective into consumer behavior over the past few weeks. We have been taking a close look at what content consumers trust most, and how this translates to media performance and insights. Join us for a look at content consumption trends, pricing forecasts, and advertising strategies to help your brands take the lead and emerge stronger than ever.
Building conversations on a positive thematic of how we enter and thrive in the new world post Covid-19. Now, more than ever, every business must have a robust presence in order to compete. Whether this means Digital footprint, reputation management, communications or a combination of them, businesses need to explore every available opportunity to reach their current and potential customers.
