Thursday, May 28, 2020 - 11:30pm ICT to Friday, May 29, 2020 - 12:30am ICT
Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.
The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
83% of brands are still not able to make connections across consumer touchpoints and devices –without these connections, personalization remains a thing of the future. This won't get any easier with the cookie going away. Join Swiggy and Zeotap in a fireside chat about the future of identity resolution and customer intelligence and get some food for thought on the future of MarTech in India.
With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer and retail businesses.
We will be sharing our latest thinking on reimagining your consumer business in the Next Normal, based on latest insights from across the globe. We will share our latest facts and insights on China’s return, how consumers across Asia think about spending on discretionary items, and how to think about a return for your business in the Next Normal.
As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.
In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss
The future is digital. This pandemic has accelerated the consumer journey towards that
The pace at which businesses adopt digital will determine their future success
New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…
Monday, May 25, 2020 - 11:00pm ICT to Tuesday, May 26, 2020 - 12:00am ICT
Vietnam has been one of Asia’s fastest-growing economies in recent years. However, the continued spread of the coronavirus pandemic has posed a major challenge for the country’s economic growth, leading consumers and businesses to take a range of measures to manage the fallout. To overcome these unique challenges, we’ve put together some useful resources to help you get insights into how customer and business sentiment are adjusting their approaches to maintain a balance.
Join us for the webinar and learn about Vietnamese businesses and consumers in the pandemic affected 2020!
Looking forward with an optimistic view you cannot help but wonder what will happen and how we are going to deal with the changes that we will all have to adapt to. There is always a silver lining, and we believe, that is a very important lens with which we should look at the world surrounding us with all this uncertainty.
Thursday, May 21, 2020 - 11:00pm ICT to Friday, May 22, 2020 - 12:00am ICT
Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.
We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.
Life in China is springing back after weeks of lockdown, while the situation after the pandemic is gradually getting better, attitudes toward digital transformation have changed. With the outbreak keeping people at home, more and more companies have come up with ways to get their business done online. Brands now see the need to manage omnichannel touchpoints and audiences in a proactive way, and make fact-based and data-driven decisions.
With work from home being the new normal, digital content has taken centre stage - TikTok has seen a surge in time spent by users engaging & creating with short form video. User generated content is a high impact format of story-telling that has become more relevant today, than ever. This webinar touches upon how brands partnered with TikTok to really captivate users on a platform so inclusive and cause driven.
