The MMA SMARTIES Awards is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers.
Looking forward with an optimistic view you cannot help but wonder what will happen and how we are going to deal with the changes that we will all have to adapt to. There is always a silver lining, and we believe, that is a very important lens with which we should look at the world surrounding us with all this uncertainty.
Behavioural Science can help us remain Healthy, Happy and Productive during remote working. But how?
Staying healthy, happy & productive during managed remote working & social distancing. Humans are social beings. Interaction is incredibly important as it helps to keep our mental and physical health in peak condition, and boosts our immune system. When direct contact is hard, we need to consciously maintain social connection through any means available.
The next generation of SMS is set to revolutionize how brands text with consumers. Rich Communication Services (RCS) allows business to build deep emotional connections through branded, visually appealing messages and interactive content, gain real-time insights that can be used to improve conversion rates, and enrich the user experience. Join Brien Jones-Lantzy, Head of Carrier Relations at Infobip and John Shirley, Partnerships Development Manager at Google for a riveting discussion on the future of RCS and what the next generation of texting means for brands.
More than 42 million toll-free voice numbers are in use today, many of which are associated with the world’s most well-known brands. Originally used for inbound calls, businesses are now discovering these numbers are a powerful tool for customer engagement – particularly when it comes to texting. The numbers you use need to open doors, which is becoming increasingly difficult at a time of growing distrust in communications.
Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.
In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about
As AI plays an increasingly pivotal role in marketing, from automating internal processes to powering conversations to uncovering insights about consumers, are brands maximizing what AI can do to boost the effectiveness of their campaign creative? Join IBM's Jamie Molnar, Product Marketing, AI & Emerging Tech and Laura Jensen, Director, Digital Partnerships at Initiative as they explore the connections among AI, creative and ROI to help brands deploy more effective ad campaigns.
Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies.
In this time of crisis, it is more important than ever for brands to build trust with their stakeholders. Commonly referred to as Responsible Marketing, brands need a strategy to balance raising their voice to drive consumer engagement while being sensitive to the broader environment.
In this webinar, we feature how a leading brand can lead a strongly responsible marketing campaign during this time of crisis.
