Vishnu took up the responsibility of setting up the media network from scratch for Havas Group in Asia in 2005. The youngest international network has continued to grow aggressively under his watch through new business momentum and geographical expansion.
Vishnu’s leadership, with a focus on “creating meaningful connections for brands” has played a critical role in steering Havas Media Group in Asia Pacific to its current leadership position. The agency has not only developed a reputation for its challenger mindset but its performance has been exceptional in key markets in APAC. In the Philippines, after the integration of agency’s digital operations (formerly called Media Contacts) into Havas Media Ortega, the group’s revenues have grown by 175 percent, while the agency itself has seen a growth of 350 percent in one year of its presence.
Having spent 20 years in the industry, Vishnu has worked across account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and United Kingdom. Starting his advertising career with Y&R in India, where he looked after the Colgate Palmolive business, he moved to Euro RSCG (now Havas Worldwide) Singapore in 1995. Under his stewardship, Euro RSCG grew to be one of the most successfully integrated 360 agencies winning the Agency of the Year at the very first Effies in Singapore.
Currently based in Singapore, Vishnu is a regular contributor to regional and global industry events, having been invited on the jury of top global and regional events. He is also on the board of the Asia Chapter of Mobile Marketing Forum and regularly speaks at industry events like Ad Tech, Festival of Media and Asia Pacific Media Forum. He is a passionate champion of the group’s global approach- Meaningful Brands - which outlines a huge opportunity for brands to reconnect with consumers.
An alumni of IIM Ahmedabad (IIM-A), he is an ardent believer of the co-existence of "innovation" and "accountability" and his driving force is his version of ROI - Return on Innovation.