AI's rapid ascension is reshaping every facet of businesses, making its integration into marketing strategies indispensable. Marketers need to reassess their understanding of AI's role in marketing, its broader implications, and its strategic inclusion. We invite all the delegates to uncover a key guidance on how AI adoption can accelerate and transform Indonesia marketing landscape.
In today's rapidly evolving digital landscape, leading a successful organization requires a new kind of leadership compass. This panel discussion will equip all C-Level's & Directors with the critical tools and strategies to navigate the ever-changing digital landscape.
Dive deep into the future of AI-powered marketing and discover how AI can unlock new possibilities across the entire marketing funnel. We'll explore the latest innovations, from content creation to driving conversions with our new shoppable experiences.
In today's crowded market, capturing consumer attention is increasingly difficult due to the abundance of social media channels and fragmented media. The key to success lies in identifying and utilizing new, attention-grabbing spaces and unconventional methods. Is your storytelling strategy prepared for this evolving landscape?
This topic will focus on the role of branding in retail media networks. The panel can discuss how brands can leverage retail media networks and use their capabilities to influence performance, customer loyalty, and overall business success. This will also tackle how brands use retail media platforms for brand building and performance.
How should we think of marketing transformation in context of these rapid changes? What are some of the imperatives and what should we prioritise? What actions should we take to address the opportunities and challenges?
The rapid transformation of Indonesia’s consumers is staggering, even for the most seasoned advertisers. From authentic content to connected experiences, they demand more from brands – with just a tap. We will delve deep into this new phenomenon as we launch an exclusive consumer insight report on this session. And follow on to a discussion on how to thrive in today’s challenging landscape.
This panel will explore how emerging technologies—such as AI-driven targeting, programmatic buying, and interactive ad formats—are transforming Connected TV (CTV) advertising. The discussion will provide actionable insights on real-time campaign optimization, personalized ad experiences, and the future of CTV innovation. Discover how these advancements can enhance consumer engagement, boost ROI, and shape the future of your advertising strategy.
As Indonesia's digital economy expands at an unprecedented pace, driven by the surge in e-commerce and the influx of international brands, local companies face unique challenges and opportunities. In this keynote session, Paragon Corp will explore its journey to becoming a leading local player that not only withstands but thrives amidst this digital disruption. Attendees will gain strategic insights into how local businesses can leverage innovation, agility, and a deep understanding of the Indonesian market to stay competitive and lead in the evolving digital landscape.
Join our esteemed panel as we explore the cutting-edge strategies and innovations that are redefining customer engagement in today's marketing and advertising landscape. This discussion will delve into how experiential marketing is creating immersive and memorable brand interactions, driving deeper connections with consumers, and ultimately transforming the way businesses approach their marketing efforts. Gain insights from industry leaders on leveraging these transformative experiences to stay ahead in an ever-evolving market.
As AI continues to transform the marketing and advertising landscape, leaders face the challenge of leveraging its power while maintaining ethical standards. This panel will bring together C-level executives to discuss the critical balance between innovation and responsibility, exploring how AI can drive growth while ensuring transparency, fairness, and consumer trust. Delegates will gain actionable insights on implementing AI strategies that enhance performance in today’s data-driven world.
Advanced technology has significantly enhanced our productivity, but this progress comes with its own challenges. Explore the effects of AI on communication and learn how to stay relevant in an era where strategies and content are becoming increasingly homogenized.
In today’s socially conscious marketplace, cause marketing has emerged as a powerful strategy that aligns a company’s brand with a social cause, creating a win-win scenario for both the business and the community. By integrating social and environmental initiatives into their marketing efforts, companies not only enhance their brand image and customer loyalty but also contribute to meaningful change. This approach resonates deeply with consumers, particularly millennials and Gen Z, who prioritize ethical consumption and are more likely to support brands that demonstrate a commitment to social responsibility. Embracing cause marketing is not just about boosting profits; it’s about fostering a sense of purpose and meaningful connection that transcends traditional business metrics.
This panel discusses how customers can implement privacy-safe audience targeting and securely buy content such as family-friendly inventory. It also delves into how publishers can leverage technological innovations to protect sensitive user data while unlocking new revenue streams.
Join us for a compelling panel discussion on how technology is reshaping cultural norms, influencing consumer behavior, and transforming consumption patterns. This panel explores the interaction between technology and society in the diverse Indonesian market, and its impact on brands, marketers, and consumers.
In a world saturated with information and constant consumer stimuli, how can brands truly differentiate themselves? This session will explore disruptive innovations in brand experience that have not only captured attention but also delivered measurable business impact. Hear from industry leaders who have successfully navigated these challenges and learn how to apply similar strategies for transformative growth.
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility.
This report is enriched with relevant Indonesian data, insights, and an outlook on marketing and advertising, as it addresses the profound impact of digitization and the evolving digital economy, guiding the industry leaders to navigate and succeed in an ever-changing digital landscape.
