Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
Join MMA @ Ai4, the largest AI business Event
August 12-14, MGM Grand, Las Vegas
Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition
POSSIBLE - Embrace the Impossible
April 15-17, 2024 | Miami Beach, Florida
MMA @ Ai4
POSSIBLE
The Great CDO Debates
CMO & CEO Summit
Marketing Growth Debate
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
MENA
South Africa
Germany
Türkiye
United Kingdom
KSA
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
Is it Real AI?
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
AI Essentials
A framework covering key concepts for understanding and applying AI
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Member Directory
Categories & Dues
Member Testimonials
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Planning for CDP success: A best-in-class CDP is the data strategy cornerstone.
September 27, 2023
CONEXIÓN RELEVANTE CON EL CONSUMIDOR: CUATRO CAMINOS HACIA LA RELEVANCIA CONTEXTUAL
September 4, 2023
Teads
Why marketers must be bold, creative, and curious about AI
August 23, 2023
Google
Big-Time AI Promises with Real-Time Results for Brands
August 9, 2023
Exploring INSEA’s mobile app landscape
August 9, 2023
How a major KFC franchisee is bolstering its marketing strategy with SMS
May 17, 2023
Vibes
Omnichannel Advertising & Retail Media: A dual approach for effective media buying
April 26, 2023
SMARTIES WINNERS ANNOUNCED ACROSS 33 CATEGORIES, 7 OF WHICH WERE WEB 3.O INSPIRED
March 31, 2023
How Brands Can Utilize Data-Driven Technology to Respect Customer Privacy on WhatsApp?
March 27, 2023
Trends that will Shape Omnichannel Marketing in 2023
March 27, 2023
MMA’s SMARTIES JUDGING CONCLUDED, FINALISTS ANNOUNCED
March 13, 2023
Decoding Ad Engagement Across Different TV Platforms
February 23, 2023
Trends that will Shape Omnichannel Marketing in 2023
February 23, 2023
India Connected Consumer 2022 Report Insights
January 30, 2023
Give Your Brand A Voice
November 25, 2022
Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022
October 26, 2022
Upstream
SMARTIES SA, OPEN FOR ENTRY SUBMISSIONS: HERE IS ALL YOU NEED TO KNOW
October 25, 2022
Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world
October 5, 2022
HELM GOES GLOBAL WITH DR. OETKER
September 26, 2022
GIVING CHILDREN A SMARTSTART WITH CHATBOTS
September 26, 2022
Show More