Agenda | Mobile Marketing Association

MMA Innovate LATAM 2019

Wednesday, September 18, 2019

9:00 AM – 9:45 AM

Registro e café / Registration and coffee

9:45AM – 9:55AM

Abertura / Opening remarks

Managing Director- Latam
MMA

9:55AM – 10:25 AM

Destination Decoded: O Mobile Marketing como ferramenta poderosa da estratégia de canal e negócios / Destination Decoded: Mobile Marketing as a powerful tool for strategy channel

Brazil Country Manager & Latam Regional Lead
Waze
Communication Manager
The Coca-Cola Company

In Partnership With:

10:25 AM – 10:30 AM

MMA Smarties LATAM 2019: celebrando o futuro / MMA Smarties LATAM 2019: celebrate the future

CEO & CCO
FCB Brasil

10:30 AM – 11:00 AM

Case: Click2Rappi / Case study: Click2Rappi

Country Manager
Adsmovil
Head of Brands Partnerships
Rappi
Media VP Grey Brasil
Grey Brasil
General Manager RB Health Brazil
RB Health

In Partnership With:

11:00 AM – 11:03 AM

Premiação Smarties / Smarties Awards

Director of Marketing
Carrefour

11:03 AM – 11:33 AM

Case: Pare de ser irritante, SEJA RELEVANTE. Transforme sua jornada de consumidor / Case study: Stop being annoying, BE RELEVANT. Transform your Customer Journey

Sales Director, South America
Syniverse
Global Sales Support & Enablement
SAS
Superintendente de UX Design/CRM/Customer Success
Banco Carrefour

In Partnership With:

11:33 AM – 11:36 AM

Premiação Smarties / Smarties Awards

Managing Director- Latam
MMA

11:36 AM – 11:56 AM

Grupo Globo no Universo dos Games / Grupo Globo in the universe of games

Head of Sports Business Development
Globo
Apresentador de televisão, streamer e narrador de games

In Partnership With:

11:56 AM – 11:59 AM

Premiação Smarties / Smarties Awards

Managing Director- Latam
MMA

11:59 AM – 12:14 AM

Caso Devassa: uso de Mobile AdTech para gerar e auditar visitas no PDV / Case study Devassa: usage of Mobile AdTech to generate and audit visits to the points of sale

Country Manager
Logan
Media & Content and Consumer Relations Director
Heineken Brasil
Heineken Hub Media Director
iProspect

In Partnership With:

12:14 AM – 12:17 AM

Premiação Smarties / Smarties Awards

Media & Content and Consumer Relations Director
Heineken Brasil

12:17 AM – 12:37 AM

5G: por que é tão importante pensar nisso agora? / 5G: why is it so important to think about it right now?

Head of RYOT Studio Brazil
Verizon Media

In Partnership With:

12:37 AM – 12:40 AM

Premiação Smarties / Smarties Awards

Vice-Presidente de Marketing e Comunicação Brasil e Cone Sul
Mastercard

12:40 AM – 13:55 PM

Almoço de Networking / Networking luncheon

13:55 PM – 14:00 AM

Abertura da tarde / Afternoon opening remarks

Vice President of Operations Latam
MMA

14:00 PM – 14:20 PM

MMA Mobile Report Brasil 2019: monitorando o comportamento do mobiler brasileiro / MMA Mobile Report Brasil 2019: monitoring the Brazilian mobiler behaviour

Diretor Comercial
GFK

In Partnership With:

14:20 PM – 14:23 AM

Premiação Smarties / Smarties Awards

Vice President of Operations Latam
MMA

14:23 PM – 14:38 PM

Case Study: Vai no gás / Case Study: "Vai no gás"

Account Director
Spotify
IMC Manager
Coca Cola

In Partnership With:

14:38 PM – 14:41 PM

Premiação Smarties / Smarties Awards

Vice Presidente Marcas, Comunicação e Cultura
Avon

14:41 PM – 14:56 PM

Case Study: escalando fora do duopólio da publicidade / Case study: scaling outside of the advertising duopoly

Sales Director, LATAM
NativeX
Performance Marketing Manager
PlayKids
Growth Manager, Mobile Apps
VML
Head of Performance & Growth
Noverde

In Partnership With:

14:56 PM – 14:59 PM

Premiação Smarties / Smarties Awards

Marketing Director LATAM
Johnson & Johnson

14:59 PM – 15:14 AM

Case Google & Magazine Luiza: Appify your Business / Case study Google & Magazine Luiza: Appify your Business

LatAm Lead - App Promo solutions implementation
Google
Diretor de Marketing E-commerce
Magazine Luiza

In Partnership With:

15:14 PM – 15:17 PM

Premiação Smarties / Smarties Awards

Head of Marketing, Channels & Mídia
Raizen

15:17 PM – 15:32 PM

Case Study: Como as marcas estão usando dados patrocinados para gerar engajamento e confiança / Case Study: How brands are using data connectivity to build engagement and trust

SVP, GM, Monetization Business Unit
Aquto by Mavenir

In Partnership With:

15:32 PM – 15:35 PM

Premiação Smarties / Smarties Awards

Vice President of Operations Latam
MMA

15:35 PM – 15:50 PM

Case Nestlé / Case Study Nestlé

Marketing Science Partner
Facebook
Consumer Marketing Manager
Nestlé

In Partnership With:

15:50 PM – 15:53 PM

Premiação Smarties / Smarties Awards

Consumer Marketing Manager
Nestlé

15:53 PM – 16:08 PM

Impulsionando campanhas para pequenas empresas / Boosting campaigns to small businesses

Head de Marketing
Intuit

In Partnership With:

16:08 PM – 16:11 PM

Premiação Smarties / Smarties Awards

Marketing Director
GOL Linhas Aéreas Inteligentes

16:11 PM – 16:26 PM

Case Study: Vidmob e cerveja Colorado / Case Study: Vidmob & Colorado beer

Head of Latam
Vidmob
Diretor geral da ZX Ventures
Ambev

In Partnership With:

16:26 PM – 16:29 PM

Premiação Smarties / Smarties Awards

Marketing Director
Kopenhagen

16:29 PM – 16:44 PM

Dados, Insights & Inovação: as ferramentas mais valiosas para o negócio hoje / Data, insights & innovation: the most valuable tools for today's businesses

Director of Advertising Sales
Mercado Livre

In Partnership With:

16:44 PM – 16:47 PM

Premiação Smarties / Smarties Awards

Director of Advertising Sales
Mercado Livre

16:47 PM – 17:07 PM

A jornada de transformação digital do Banco Carrefour / The digital transformation journey at Banco Carrefour

Operations & IT Director
Banco Carrefour

17:07 PM – 17:11 PM

Premiação Smarties / Smarties Awards

Vice President of Operations Latam
MMA
CEO & CCO
FCB Brasil

17:11 PM – 17:16 PM

Encerramento e sorteio / Final remarks & surprize draw

Vice President of Operations Latam
MMA
Managing Director- Latam
MMA

17:16 PM – 19:00 PM

Coquetel / Cocktail

In Partnership With:
In Partnership With:
In Partnership With:
In Partnership With:

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