Agenda | Mobile Marketing Association

MMA Innovate LATAM 2019

Wednesday, September 18, 2019

9:00 AM – 9:45 AM

Registro e café / Registration and coffee


9:45AM – 9:55AM

Abertura / Opening remarks

Managing Director- LATAM
Mobile Marketing Association

9:55AM – 10:25 AM

Destination Decoded - O Mobile Marketing como ferramenta poderosa da estratégia de canal e negócios / Destination Decoded: Mobile Marketing as a powerful tool for strategy channel

Brazil Country Manager & Latam Regional Lead
Waze
Communication Manager
The Coca-Cola Company
In Partnership With:

10:25 AM – 10:30 AM

MMA Smarties LATAM 2019: celebrando o futuro / MMA Smarties LATAM 2019: celebrate the future

CEO & CCO
J. Walter Thompson Brasil

10:30 AM – 11:00 AM

Case study Click2Rappi

In Partnership With:

11:00 AM – 11:03 AM

Premiação Smarties/ Smarties Awards


11:03 AM – 11:33 AM

Case study

In Partnership With:

11:33 AM – 11:36 AM

Premiação Smarties/ Smarties Awards


11:36 AM – 11:56 AM

Tudo o que você precisa saber sobre e-Sports / Everything you need to know about e-Sports

Head of Sports Business Development
Globo
In Partnership With:

11:56 AM – 11:59 AM

Premiação Smarties/ Smarties Awards


11:59 AM – 12:14 AM

Caso Devassa: uso de Mobile AdTech para gerar e auditar visitas no PDV / Case study Devassa: usage of Mobile AdTech to generate and audit visits to the points of sale

Country Manager
Logan
Media & Content and Consumer Relations Director
Heineken Brasil
Heineken Hub Media Director
iProspect
In Partnership With:

12:14 AM – 12:17 AM

Premiação Smarties/ Smarties Awards


12:17 AM – 12:37 AM

5G: por que é tão importante pensar nisso agora ? / 5G: why is it so important to think about it right now?

Head of RYOT Studio Brazil
Verizon Media
In Partnership With:

12:37 AM – 12:40 AM

Premiação Smarties/ Smarties Awards


12:40 AM – 13:55 PM

Almoço de Networking / Networking luncheon


13:55 PM – 14:00 AM

Abertura da tarde / Afternoon opening remarks

Vice President of Operations Latam
MMA LATAM

14:00 PM – 14:20 PM

MMA Mobile Report Brasil 2019: monitorando o comportamento do mobiler brasileiro / MMA Mobile Report Brasil 2019: monitoring the Brazilian mobiler behaviour

Diretor Comercial
GFK
In Partnership With:

14:20 PM – 14:23 AM

Premiação Smarties/ Smarties Awards


14:23 PM – 14:38 PM

Case Study

IMC Manager
Coca Cola
In Partnership With:

14:38 PM – 14:41 PM

Premiação Smarties/ Smarties Awards


14:41 PM – 14:56 PM

Caso: escalando fora do duopólio da publicidade/ Case study: scaling outside of the advertising duopoly

Sales Director, LATAM
NativeX
Performance Marketing Manager
PlayKids
Growth Manager, Mobile Apps
VML
Head of Performance & Growth
Noverde
In Partnership With:

14:56 PM – 14:59 PM

Premiação Smarties/ Smarties Awards


14:59 PM – 15:14 AM

Case Study

In Partnership With:

15:14 PM – 15:17 PM

Premiação Smarties/ Smarties Awards


15:17 PM – 15:32 PM

Como as marcas estão usando dados patrocinados para gerar engajamento e confiança / How brands are using data connectivity to build engagement and trust

In Partnership With:

15:32 PM – 15:35 PM

Premiação Smarties/ Smarties Awards


15:35 PM – 15:50 PM

Case Study

In Partnership With:

15:50 PM – 15:53 PM

Premiação Smarties/ Smarties Awards


15:53 PM – 16:08 PM

Como impulsionar suas campanhas para pequenas empresas / How to boost your campaigns to small business

Head de Marketing
Intuit
In Partnership With:

16:08 PM – 16:11 PM

Premiação Smarties/ Smarties Awards

16:11 PM – 16:26 PM

Case Study

In Partnership With:

16:26 PM – 16:29 PM

Premiação Smarties/ Smarties Awards

16:29 PM – 16:44 PM

Case Study

In Partnership With:

16:44 PM – 16:47 PM

Premiação Smarties/ Smarties Awards

16:47 PM – 17:07 PM

Case study: A jornada de transformação digital do Banco Carrefour/ Case study: the digital transformation journey at Banco Carrefour

Operations & IT Director
Banco Carrefour

17:07 PM – 17:11 PM

Premiação Smarties/ Smarties Awards

Vice President of Operations Latam
MMA LATAM
CEO & CCO
J. Walter Thompson Brasil

17:11 PM – 17:16 PM

Encerramento e sorteio / Final remarks & surprize draw

17:16 PM – 19:00 PM

Coquetel / Cocktail


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