Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.
As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.
Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.
In this session, industry experts will talk about the key solutions which businesses can adopt to drive better marketing performance in a privacy-first world.
The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.
In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.
The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.
Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.
The primary device for access to technology is the mobile phone. According to Statista, in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.
As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.
Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.
Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.
As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth.
In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.
