MMA | Page 4 | MMA Global

MMA

Mondelēz International announced their future strategy for mobile and unveiled a game-changing initiative to advance the media industry

News Type: 

Speakers at MMA’s SM2 Conference Explain that Mobile Unites Consumers and Brands More Than Any Other Channel

New York, NY, 3 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme “reinspire,” and a line-up of media visionaries to speak about mobile and media inspiration.

Content Tags (Deprecated): 
News Type: 

Speakers at MMA’s SM2 conference discuss their strategy for greater mobile investments and engagement 

News Type: 
The Coca-Cola Company Nabs Top Honours as “Global Marketer of the Year” at the SmartiesGala
 
News Type: 

Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

Member Mention: 
News Type: 
The Smarties™ celebrate and award the teams and talent that are blazing new trails in mobile marketing
 
New York, NY, 25 September 2012 Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center.
 
News Type: 

To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

News Type: 
 Mobile Marketing Association Presents The First Smarties™ India 2012 Awards
 
  • Maxus wins the agency of the Year award 
  • Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
  • Vserv.mobi wins the Media Company of the Year award
 
News Type: 
MMA’s International Journal of Mobile Marketing explores current mobile trends affecting marketers and media professionals today.  
 
NEW YORK, NY 18 September 2012 — The Mobile Marketing Association (MMA) released the latest edition (Vol. 7, No. 2) of its award-winning International Journal of Mobile Marketing (IJMM) focusing on today’s mobile marketing innovations and applications. 
 
News Type: