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MMA EMEA Announces New Board of Directors

Team of industry experts unite to drive forward the mobile marketing ecosystem

London, UK, 14^th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013.

Elected by the MMA’s membership, new members of the board for this next term are:

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EMEA

MMA

Mobile Marketing Association

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MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”

To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

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Mobile Marketing Association

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MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Consortium Partners include Vodafone, Pandora and The Weather Channel

July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.

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MMA

Mobile Marketing Association