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Specialist Group to Develop Industry Guidelines and Standards 
 
New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. 
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São Paulo, Brazil 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today officially announced the new Regional LatAm Board of Directors. This collection of leaders are all great professionals, engaged with the mobile industry and committed to bringing their experience to help the MMA spread its knowledge and education throughout the marketing ecosystem. 

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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