Agenda | Mobile Marketing Association

MMA Forum Indonesia

October 12, 2017 | Jakarta, Indonesia

Subject to change

Thursday, October 12, 2017

8:00 AM – 9:00 AM

Registration & Breakfast

9:00 AM – 9:15 AM

Welcome from MMA

9:15 AM – 9:40 AM

Marketing Attribution Think Tank

MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources.

The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!

Managing Director
Mobile Marketing Association Asia Pacific Limited

9:40 AM – 10:10 AM

Uncovering the Stories Behind the Numbers

Insights of an anthropological research commissioned by Facebook to help advertisers build campaign that are relevant to the consumers in Indonesia.   In Indonesia, social media users are very high however brand advertisers - marketers sometimes they struggle to make sense of what the number means. Anthropological research conducted by visiting  consumers in their homes or offices to observe and listen in a non directed way.. Understanding consumers’ behavior and cultures to help us surface the motivations and usage across different cities to understand if there are any similarities and differences and to  unearth the stories behind the numbers to help get insights on what motivates users to use social media, Goal is to see people’s behaviour on their terms.

Country Director
Facebook Indonesia

10:10 AM – 10:30 AM

Hooked on Mobile

In a world where consumers are hooked on mobile and attention spans have decreased to less than that of a goldfish, brand marketers’ preconceptions of what marketing creativity is being challenged. Learn how Johnson & Johnson has risen to this challenge.

10:30 AM – 11:00 AM

Networking Break

11:00 AM – 11:25 AM

Big Data Connecting Millions of Indonesians

11:25 AM – 12:00 PM

Telco Data, The New Opportunity

Data is crucial to help understand the new approach of marketing and specially programmatic. The overall business is picking up pace and adoption is growing, most marketers and their agencies are just scratching the surface. While it is being used for “performance”, is there any real programmatic work happening to build brand metrics beyond Facebook and Google?  The discussion touches on the rich telco data fueling data decision-ing, predictive modelling, data-driven real time creatives and mobile first programmatic strategy bring next impetus of growth.

12:00 PM – 12:20 PM


In Partnership With:

12:20 PM – 12:45 PM

Face off: Tackling the duopoly with the third front of mobile advertising

In times when two platforms have dominance on global digital spend, it is necessary for a strong third front to emerge, in order to bring back balance to the ecosystem through increased trust, transparency and measurability.

In a disruptive and power-packed panel will discuss the urgent need for the mobile advertising industry to  create this third front. Additionally, the panel will exchange thoughts on how ecosystem players can enable more collaboration with the goal to build  open spaces and not walled gardens.


VP & GM, Asia Pacific, Middle East and Africa
In Partnership With:

12:45 PM – 2:00 PM

Networking Lunch

2:00 PM – 2:25 PM


2:25 PM – 2:45 PM

Unifying chat, social, commerce and ads: Why mobile messaging apps represent the new face of social media

  • The mobile messaging app user – “always on”, loyal and members of their own ecosystems
  • transformation in the way that consumers interact and what this means for brands and agencies
  • “Dark social”, conversational commerce and why the market isn’t actually dominated by the traditional social media players
Chief Executive Officer
In Partnership With:

2:45PM – 3:10 PM

The Future of Mobile Video - Engage. Immerse. Play!

The best mobile ads are often not ads at all; they are engaging experiences. Ads you can feel; that rumble and shake; that have life-like graphics and realistic viewing experience, like water splashing the screen when a shark vaults over a boat; ads with zero buffering so they load instantly; with crystal clear sound and picture quality; and a variety of post-video experiences that drive consumer actions - a good mobile creative can deliver all of the above and so much more. 
Insights into  creative campaigns that allow marketers to cut through the ad clutter and capture viewer attention, trigger action and reward them for actions taken.  The future of mobile video is here.  

Director, Growth & Programmatic, APAC

3:10 PM – 3:40 PM

Networking Break

3:40PM – 4:10 PM

Mobile Marketing: The Third Wave

The changing landscape of the advertising world and the importance of the new tech innovation aiding the marketers and how they see the world changing.

Chairman & CEO – AMEA, Russia/CIS

4:10 PM – 4:30 PM

How to Combat Ad-Blocking through Creativity

Graham will tackle the fast-growing challenge of ad-blocking from a creative standpoint. His thought-provoking presentation will cover ways we can address the issue. And possible solutions will be brought to life with cutting-edge case studies.

Originate Pte Ltd

4:30 PM – 5:00 PM

Changing Media Ecosystem and Its Impact for Marketers

lives are changing quickly and with it, their relationship with media. How do marketers respond in a world where data is everywhere, content creation and production is democratized, every day new models of communication emerge, and everything around us (people, places, things) is connecting. Three of Indonesia’s finest experts across marketing, technology, and publishing will debate what the future holds and what brands need to do to avoid being left behind.

Head of Business Marketing, Asia Pacific
Global Head of Innovation

5:00 PM – 5:30 PM


5:30 PM – 5:40 PM

Closing Remarks


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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