Jim Cridlin | MMA Global

Jim Cridlin

Jim Cridlin
Global Head of Innovation
Mindshare
@jimcridlin

Jim is the Global Head of Innovation for Mindshare.

In this role, Jim is responsible for our originating, sourcing and delivering Mindshare’s innovation roadmap across the organization. His role is to ensure that Mindshare is continuously one step ahead of its peers and competitors by leading Mindshare’s efforts in the next wave of digital disruption and marketing (e.g., the Internet of Things, wearable technology and connected devices). He ensures Mindshare is at the cutting-edge of capability and constantly exploring, if not originating, the latest and greatest innovation. 

Jim brings over 20 years of industry experience to his role, with brand management and consumer insights roles at Kraft and Pepsi, and at various agencies.    He has extensive experience in digital, brand marketing, and in-store marketing across CPG and technology verticals.  
 
Prior to Mindshare, Jim led the digital and social teams at Razorfish/Digitas for Motorola and Kraft, while also serving as a director of digital strategy.  Before Razorfish, he led the Intel and Mars Pet Food in-store and national promotions marketing teams at Catapult Marketing in Los Angeles.  

Cridlin holds a MBA from Northwestern University’s Kellogg School of Management and a BA in Communications from Hanover College.   He currently lives in London, is an active runner, and enjoys the outdoors.