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  2. Public Research

Public Research

How and Why to Use Text Marketing for the Powersports Industry

My 70-year-old mother started texting before I did. This probably sounds strange given that I am the tech geek in the family and “Web” is my middle name, but I just really was not all that hyped about the trend. I think it was because I am always being pinged by someone or something (email, phone, kids, doorbell, etc). Did I really need “instant” messages tapping me on the shoulder all day? Not really, but I caved.

Truth be told, I love it! Texting (aka SMS) allows me to quickly and easily get informed about what matters to me, from a person or company that matters to me. Plus, I carry my Blackberry everywhere I go, so I never skip a beat on what is happening in the world I care about.

As it turns out, I am just like 90 percent of the U.S. population who have welcomed SMS messaging into their lives by opting in to receive messages morning, noon and night. The reach achieved in mobile messaging is amazing, which presents a serious opportunity for you to grow your customer base and increase sales.

Research Type(s): 
Public Research

Defragmenting Mobile Market Research - How to Create a Highly Effective Mobile Research Platform

This whitepaper, published by Kinesis Survey Technologies, details how to "defragment" the numerous components of mobile marketing and capitalize on the strength each offers to build a truly cohesive mobile marketing research platform. Given the wide variety of device options (smartphones, feature phones, tablets), communication delivery methods (mobile web, SMS, custom app), and emerging technologies (geolocation, barcode and QR code scanning) that are available, the whitepaper explores how various mobile devices and technologies are being effectively utilized to advance market research, where current challenges exist, and what lies ahead on the development roadmap.

Included is data from a recent survey of mobile device users that provides insight into consumer views regarding mobile data collection and usage of various mobile technologies in marketing research.

Download the whitepaper for free at: www.kinesissurvey.com/resources/whitepapers

Research Type(s): 
Public Research
Statistical Snapshots

Harris Interactive Survey: How Consumers Interact with Mobile App Advertising

In December 2010, Harris Interactive (http://pontiflex.com/landing/harrisinteractive.jsf) conducted a survey on how consumers perceive and interact with mobile app advertising. The most significant finding was that nearly half of the U.S. adult population states that they click on mobile app ads by mistake. This and other findings, including consumer preferences towards free apps and in-app mobile advertising, are outlined in this white paper.

Download the white paper: "December 2010 Harris Interactive Survey: How Consumers Interact with Mobile App Advertising" to learn the demographics of mobile app users, key findings on how consumers interact with mobile app advertising and ways that marketers can make mobile app ads work for them.

Access the full white paper here: http://pontiflex.com/landing/harrisinteractive.jsf.

Research Type(s): 
Public Research

Reports Japanese iPhone and Android Users Survey

For this study, we put out a survey from March 18th, 2011 to March 24th, 2011 to iPhone/Android users with AdMaker installed. We received a total of 872 responses from iPhone and Android users combined.

Survey Period : 03/18/2011 ~ 03/24/2011
Survey Method : A banner displayed inside the application which directed users to the survey page.
Surveyed Area : All countries
Target Demographic : iPhone/Android users using the application
Valid Responses : iPhone user surveys: 469, Android user surveys : 403

Research Type(s): 
Public Research

2007-2010 Mobile Advertising Effectiveness Norms from InsightExpress

InsightExpress releases the latest mobile advertising norms from 2007-2010. the data the latest mobile advertising norms compared to online, norms over time, norms for smart phones and feature phones and norms by vertical.

Research Type(s): 
Public Research

Mobile Advertising Trends 2011

Smaato Mobile Advertising Trends 2011

2011: USA joins the billionaire’s club and “Big Five” European countries double their mobile advertising spending

Redwood Shores, CA / Singapore / Hamburg, Germany, December 13, 2010 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, announced today a compilation of mobile advertising trends for 2011. Smaato gathered market data for the three strongest regions in mobile marketing: the USA, Europe and Asia. The trends show market analysis published by leading market research companies. Download the free presentation at:
http://www.slideshare.net/Info_Smaato/smaato-mobile-advertising-trends-2....

Research Type(s): 
Public Research

The Mobile Survey Landscape - Today and Tomorrow

This whitepaper, published by Kinesis Survey Technologies, explores the impact of mobile device usage on current and future market research practices. It addresses the impact of smartphone and mobile Internet growth on the market research industry, highlights the key issues related to mobile research adoption, and provides a snapshot of Kinesis’ own current mobile survey data (analysis of 144 random, large sample mobile surveys that contained over 4.2 million combined responses).
Research Type(s): 
Public Research

Smaato Whitepaper: The United States of Mobile Advertising

Summarywww.smaato.com/whitepaperThe US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale, mobile advertising budgets are high – especially in relation to Europe – with the average mobile advertising campaign in the US between $75,000-100,000. At this level, it ensures there is sufficient budget available to release the creatives on the campaign and deliver a truly compelling, rich advertising experience.
Research Type(s): 
Public Research

Smaato Whitepaper: Europe’s BIG FIVE join the Mobile Advertising Billionaire$ club

Summary: In 2015 Europe’s Big Five markets (France, Germany, Italy, Spain and the UK) will generate combined mobile advertising revenues exceeding $1 billion, joining Asia and the US as a member of the “billionaire” club. Mobile advertising spend will show steady growth between 2010 and 2012, but thereafter, the 2012 Olympics in London could well be serve as a catalyst, propelling total revenues for Europe’s Big Five towards the billion dollar marker.
Research Type(s): 
Public Research

BuzzCity Global Mobile Advertising Index - Q3

Global Mobile Advertising Industry grows by 17% in Q3 2010

UK reports above average growth of 25%

BuzzCity delivers 15 billion ad impressions in Q3 2010 across 200 countries

London 5th Oct, 2010: BuzzCity, the global mobile media company, releases the results of its Global Mobile Advertising Index for Q3 2010. The data, gathered over the three month period from July - September, reveals worldwide growth in mobile advertising of 17%.

The full report can be found here (http://www.buzzcity.com/l/BuzzCity-Mobile-Ad-Index-Q3-2010.pdf)

Research Type(s): 
Public Research