In December 2010, Harris Interactive (http://pontiflex.com/landing/harrisinteractive.jsf) conducted a survey on how consumers perceive and interact with mobile app advertising. The most significant finding was that nearly half of the U.S. adult population states that they click on mobile app ads by mistake. This and other findings, including consumer preferences towards free apps and in-app mobile advertising, are outlined in this white paper.

Download the white paper: "December 2010 Harris Interactive Survey: How Consumers Interact with Mobile App Advertising" to learn the demographics of mobile app users, key findings on how consumers interact with mobile app advertising and ways that marketers can make mobile app ads work for them.

Access the full white paper here: http://pontiflex.com/landing/harrisinteractive.jsf.