As AI plays an increasingly pivotal role in marketing, from automating internal processes to powering conversations to uncovering insights about consumers, are brands maximizing what AI can do to boost the effectiveness of their campaign creative? Join IBM's Jamie Molnar​, Product Marketing, AI & Emerging Tech and Laura Jensen, Director, Digital Partnerships at Initiative as they explore the connections among AI, creative and ROI to help brands deploy more effective ad campaigns.

Key Takeaways:

• Discover how to leverage AI and improve the customer journey.
• Hear about recent campaign successes when advanced AI is applied.
• Learn how to​ immediately start incorporating AI to improve campaign performance.