Achieving sustained growth requires more than just transactional customer interactions. This MMA Global webinar, in partnership with Kantar, will explore the critical role of customer experience (CX) in building strong brands and driving tangible business. We will address the challenges marketers face in effectively connecting experience to brand growth and consistently measuring the impact of various touchpoints.

Drawing on the latest evidence, we will showcase how Meaningfully Different Experiences are key to long-term success. We will delve into the framework of what constitutes a strong brand – being Meaningful, meeting customer needs with emotional connection; Different, perceived as unique and a trendsetter; and Salient, coming to mind quickly. Our approach demonstrates how to evaluate brand growth independently and understand the significant impact of customer experience, which can contribute up to 75% of all touchpoint impacts on brand building.

We will:

• Highlight that experience touchpoints contribute as much as 58% to brand predisposition
• Illustrate how brands that improve customer experience are far more likely to significantly increase their market share
• Examine how consumers are more willing to pay for something different
• Demonstrate how a focus on delivering a differentiated customer experience can lead to spectacular growth and increase customer loyalty

By attending, you will gain insights and actionable steps to:

• Better understand which attributes of your experience most contribute to brand power
• Measure brand and experience perceptions consistently across all touchpoints and journeys
• Identify how your brand translates to digital and other customer experiences
• Leverage digital experiences to build your brand and drive conversion
• Understand how to create touchpoints that build the strongest memories and stand out from the competition

Join us to explore how to move beyond functional and forgettable experiences to create frictionless and easy, yet novel and distinctive, and ultimately meaningful and different experiences that increase business value.