Submitted by Eric Espiritu on Mon, 08/25/2014 - 07:44
Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas
New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America.
Submitted by Eric Espiritu on Tue, 12/11/2012 - 15:18
In addition, the MMA also announces a strategic development to advocate more effectively for marketers and the industry at large.
New York, NY, 11 December 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks.
Submitted by Eric Espiritu on Thu, 06/14/2012 - 17:47
New Board Named During the MMA Forum Monday, June 11, 2012
NEW YORK, NYJune 11, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA’s North American membership, will serve a two-year term beginning this June.