Guide | MMA

MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

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A step-by-step guide for marketers to leverage the power of mobile in the marketing mix
 
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Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

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Largest Mobile Video Research Study to Date Reveals Five Key Foundations for Marketers and Creatives 
 
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MMA Introduces Location Terminology Guide

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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