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  2. Enhanced Campaigns
  2. Enhanced Campaigns

Enhanced Campaigns

Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

TM
Submitted by Tarik Mudares on Wed, 11/12/2014 - 10:11
Member Submitted Content
Member Submitted: 
0

In the past, Sk:n Clinics used paid search to generate enquiries, directing potential customers to the website to fill in an online form and request a free consultation. Conversion rates on mobile were low however, due in large part to the brand’s lack of a mobile-specific website.

Mobile proves its power

Teaser Image: 
PDF(s): 
PDF icon case_study-_skn_2013_uk.pdf
Case Study Type(s): 
Pharmaceutical/Healthcare
Content Tags (Deprecated): 
AdWords
Enhanced Campaigns
retail
mobile search

Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Wed, 11/13/2013 - 06:36
Click-to-call ad

Teaser Image: 
Click-to-call ad
PDF(s): 
PDF icon Case Study- skn 2013 (UK).pdf
Case Study Type(s): 
Pharmaceutical/Healthcare
Content Tags (Deprecated): 
Google
ROI
AdWords
Search
Enhanced Campaigns
Sk:n
Multi-device
Bidding

Google: Schuurman Schoenen cuts AdWords campaign management time in half with an upgrade to enhanced campaigns

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 12:06
Schuurman Schoenen

GOALS
• Increase efficiency in campaign management
• Tailor ads according to usage trends and device
• Capture users to drive online and offline sales
APPROACH
• Upgraded all AdWords advertising to enhanced campaigns
• Adjusted bids by device, location and time of day
Teaser Image: 
Schuurman Schoenen
PDF(s): 
PDF icon Case Study- Schuurman Schoenen (NL-EN).pdf
Case Study Type(s): 
Retail
Content Tags (Deprecated): 
retail
Google
AdWords
Search
Enhanced Campaigns
Schuurman Schoenen

Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:20
Westwing Campaign

GOALS
• Efficiently optimise display campaigns
• Reach potential audience groups most effectively
• Accommodate sudden budget shifts
APPROACH
• Created mobile-optimised website and initiated display mobile ads
• Upgraded to enhanced campaigns in the Google Display Network
Teaser Image: 
Westwing Campaign
PDF(s): 
PDF icon Case Study- Westwing 2013 (DE-EN).pdf
Case Study Type(s): 
Retail
Content Tags (Deprecated): 
retail
Google
Display
Search
Enhanced Campaigns
Westwing
Remarketing