Enhanced Campaigns | MMA Global

Enhanced Campaigns

Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

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In the past, Sk:n Clinics used paid search to generate enquiries, directing potential customers to the website to fill in an online form and request a free consultation. Conversion rates on mobile were low however, due in large part to the brand’s lack of a mobile-specific website.

Mobile proves its power

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Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

Click-to-call ad

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Click-to-call ad
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Google: Schuurman Schoenen cuts AdWords campaign management time in half with an upgrade to enhanced campaigns

Schuurman Schoenen

GOALS
• Increase efficiency in campaign management
• Tailor ads according to usage trends and device
• Capture users to drive online and offline sales
APPROACH
• Upgraded all AdWords advertising to enhanced campaigns
• Adjusted bids by device, location and time of day
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Schuurman Schoenen
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Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

Westwing Campaign

GOALS
• Efficiently optimise display campaigns
• Reach potential audience groups most effectively
• Accommodate sudden budget shifts
APPROACH
• Created mobile-optimised website and initiated display mobile ads
• Upgraded to enhanced campaigns in the Google Display Network
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Westwing Campaign
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