Enhanced Campaigns | MMA Global

Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

Member Submitted Content

In the past, Sk:n Clinics used paid search to generate enquiries, directing potential customers to the website to fill in an online form and request a free consultation. Conversion rates on mobile were low however, due in large part to the brand’s lack of a mobile-specific website.

Mobile proves its power

Teaser Image: 
Case Study Type(s): 

Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

Click-to-call ad

Teaser Image: 
Click-to-call ad
Case Study Type(s): 

Google: Schuurman Schoenen cuts AdWords campaign management time in half with an upgrade to enhanced campaigns

Schuurman Schoenen

GOALS
• Increase efficiency in campaign management
• Tailor ads according to usage trends and device
• Capture users to drive online and offline sales
APPROACH
• Upgraded all AdWords advertising to enhanced campaigns
• Adjusted bids by device, location and time of day
Teaser Image: 
Schuurman Schoenen
Case Study Type(s): 

Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

Westwing Campaign

GOALS
• Efficiently optimise display campaigns
• Reach potential audience groups most effectively
• Accommodate sudden budget shifts
APPROACH
• Created mobile-optimised website and initiated display mobile ads
• Upgraded to enhanced campaigns in the Google Display Network
Teaser Image: 
Westwing Campaign
Case Study Type(s):