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Google: Customers lead McDonald’s to mobile success

McDonalds Campaign

GOALS
• Be where our customers are – on mobile – and make it easier for them to find our restaurants.
• Push mobile sales through location-based services.
APPROACH
• Launched a mobile optimised website.
• Launched an application for Android and iPhone.
• Offer customers custom-made, mobile campaigns.
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McDonalds Campaign
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Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

Westwing Campaign

GOALS
• Efficiently optimise display campaigns
• Reach potential audience groups most effectively
• Accommodate sudden budget shifts
APPROACH
• Created mobile-optimised website and initiated display mobile ads
• Upgraded to enhanced campaigns in the Google Display Network
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Westwing Campaign
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Google: More than 18% of all its unique users interact with Audi’s rich media ad

Member Submitted Content
Audi A3 Sportback Pages

GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
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Audi A3 Sportback Pages
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Google: Using responsive web design together with AdWords enhanced campaigns, Towergate Insurance increases mobile visits by 218%

Towergate

GOALS
- Increase lead volume
- Deliver user experience tailored to device
- Consolidate all content on available products and services into a single site
- Future-proof online presence for new smartphones, tablets and other web enabled devices

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La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings


APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads


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Google: dubizzle attracts high-quality traffic from mobile ads and improves conversion rates by up to 300 per cent

Member Submitted Content

dubizzle

GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic


APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers


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Google Mobile Ads deliver 81% of visitors to Egyptair’s mobile site

Egyptair

GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions


APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads


RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads


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Google: An upgrade to enhanced campaigns sees printed.com’s conversions increase 13%

Printedcom
GOALS
- Minimise demands of managing multiple search campaigns
- Expand business offering to mobile users

APPROACH
- Upgraded to enhanced campaigns
- Implemented bid adjustments by device, location, time and day
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