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Google: Customers lead McDonald’s to mobile success

GOALS

• Be where our customers are – on mobile – and make it easier for them to find our restaurants.

• Push mobile sales through location-based services.

APPROACH

• Launched a mobile optimised website.

• Launched an application for Android and iPhone.

• Offer customers custom-made, mobile campaigns.

Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

GOALS

• Efficiently optimise display campaigns

• Reach potential audience groups most effectively

• Accommodate sudden budget shifts

APPROACH

• Created mobile-optimised website and initiated display mobile ads

• Upgraded to enhanced campaigns in the Google Display Network

Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%

Offerum Campaign

Google: More than 18% of all its unique users interact with Audi’s rich media ad

GOALS

• Stimulate deep brand engagement with new Audi A3 Sportback

• Reinforce Audi’s slogan,“Vorsprung durch Technik”

APPROACH

• Created HTML5 rich media ad for tablets in DoubleClick Studio

• Designed an experience allowing users to actively engage with the ad

Google: Using responsive web design together with AdWords enhanced campaigns, Towergate Insurance increases mobile visits by 218%

Towergate

GOALS
- Increase lead volume
- Deliver user experience tailored to device
- Consolidate all content on available products and services into a single site
- Future-proof online presence for new smartphones, tablets and other web enabled devices

Google

Enhanced Campaign

AdWords

Responsive Web Design

La Fourchette - Google whets restaurant booking site’s appetite for mobile advertising

LaFourchette

GOALS
- Promote the company’s mobile site and Android, iPhone and Windows Phone apps
- Increase the number of restaurant bookings

APPROACH
- Used AdWords search and display ads to target users across devices
- Targeted iPhone and Android devices specifically with in-app display ads

Google: dubizzle attracts high-quality traffic from mobile ads and improves conversion rates by up to 300 per cent

dubizzle

GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic

APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers

Responsive Web Design

RWD

Classifieds

Google Mobile Ads deliver 81% of visitors to Egyptair’s mobile site

Egyptair

GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions

APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads

RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads