Google: Using responsive web design together with AdWords enhanced campaigns, Towergate Insurance increases mobile visits by 218% Submitted by Matt Brocklehurst on Fri, 06/28/2013 - 06:26 GOALS- Increase lead volume- Deliver user experience tailored to device- Consolidate all content on available products and services into a single site- Future-proof online presence for new smartphones, tablets and other web enabled devicesTeaser Image: PDF(s): Case Study- Towergate 2013 (UK).pdfCase Study Type(s): RetailContent Tags (Deprecated): GoogleEnhanced CampaignAdWordsSearchResponsive Web DesignRWDTowergateInsuranceMobile Website
Google: An upgrade to enhanced campaigns sees printed.com’s conversions increase 13% Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 04:41 GOALS- Minimise demands of managing multiple search campaigns- Expand business offering to mobile usersAPPROACH- Upgraded to enhanced campaigns- Implemented bid adjustments by device, location, time and dayTeaser Image: PDF(s): Case Study- Printed.com 2013 (UK).pdfCase Study Type(s): GeneralContent Tags (Deprecated): GooglePrinted.comEnhanced CampaignAdWordsSearch
