This mobile couponing case study shows how Beeby Clark+Meyler promoted holiday discount offers to local audiences who were in the vicinity of Music & Arts store locations. The hyper local mobile ads drove engagement, sales, and foot traffic.
IMImobile powers ‘The Kleek’ - Universal Music Group’s pioneering Music Service for Africa
London, UK March 18th, 2013 – IMImobile, a leading global specialist provider of mobile services to telecom operators, enterprises and media companies, today announced it powers the Kleek, a new pioneering pan-African mobile music streaming service from Universal Music Group.
This year’s Digital Audio Benchmark and Trend Study unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach and engage audiences. Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.
