Brand: Chingy Campaign Review

Company: ipsh!

Timeframe:
Launched December 1st 2004
Ending February 28th 2005

Mechanics:
ipsh! M-Coupon campaign where users could opt-in to receive future Chingy alerts as well as an m-coupon redeemable at any Sam Goody stores nationwide.  

Results:
1451 SMS
1234 Opt-ins
105 Redemptions