Yogesh Manwani | Mobile Marketing Association
Yogesh Manwani
Head AVOD, SEO, News and Stories
ZEE5 India

Yogesh Manwani is a Business and Management professional who has spent 20+ years thus far continually honing and using his skills of understanding human behaviour to build brands, curate content and grow businesses.

A UCLA Anderson alumnus, he has successfully shouldered and delivered the responsibility for business growth, market share leadership, revenue & profitability by leveraging his skills, experience and ability to thrive in a fast-paced, dynamic, complex and collaborative environment.

He comes with a unique experience profile spanning Advertising, IT and Media. Previously, he has worked in established global organisations such as The Walt Disney Company (Star India - formerly owned by 21CF), Lowe Advertising (IPG), Ogilvy (WPP) and Planetasia (Microland).

While being a Marketing expert, he has learnt and shouldered responsibilities of other functions like Content Marketing, Business Planning & Strategy, Distribution and Experiential Marketing. Yogesh has managed responsibilities across various content genres - Hindi News, Regional News, Regional Entertainment, Hindi Entertainment & English Entertainment. And also across mediums - TV & digital. In these roles, he has successfully undertaken varied challenges like business turn around, brand strategy, customer acquisition, customer retention, market development & affiliate marketing.

He is a UCLA Anderson alumnus and has completed PGPX program from there. He has done his PGDBA from MET and graduation in B.Com honours from the University of Mumbai.